Market Forces April 2008 Vol. 4 No. MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology E-mail: s_ehtesham_ali@hotmail.com Abstract Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies
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SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products
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Chapter 2 METHODOLOGY This chapter discusses the methodology‚ the data gathering techniques‚ and the scope and delimitation of the study. This will serve as the guide to the proponents on how they will conduct the study systematically in order to fulfill the study’s objectives. Software Development and Methodology The Rapid Application Development (RAD) approach would be used to develop the system because of time constraints in the development schedule. RAD is a linear sequential software
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UNIVERSITI TEKNIKAL MALAYSIA MELAKA FAKULTI KEJURUTERAAN ELEKTRIK SUBJECT:INSTRUMENTATION BEKC 3563 Assignment 3 BEKC BEKC 3563 –INSTRUMENTASI ASSIGNMENT 2 Name: TENGKU SHERRY AZWEEN No Matrices:B010910134 No IC: 890711-14-5052 Student No Marks 41 1 PROBLEM STATEMENT Water (H2O) is the most abundant compound on Earth’s surface‚ covering about 70%. In nature‚ it exists in liquid‚ solid‚ and gaseous states. In a daily human life‚ water is very important and without waters all human
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CHAPTER 2 MULTIPLE ACCESS A limited amount of bandwidth is allocated for wireless services. A wireless system is required to accommodate as many users as possible by effectively sharing the limited bandwidth. Therefore‚ in the field of communications‚ the term multiple access could be defined as a means of allowing multiple users to simultaneously share the finite bandwidth with least possible degradation in the performance of the system. There are several techniques how multiple accessing can
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Writing Effective Multiple-Choice Exams Accessible Version By Mike Atkinson‚ Faculty Associate Teaching Support Centre Reflections Newsletter Excerpt Instructors and students alike often express a certain "distaste" for multiple-choice (MC) exams. While MC exams have the advantage of being easy to grade‚ the items themselves are frequently described as tricky and unnecessarily difficult. Students may feel that the exam did not test their knowledge of the course material. Instructors complain
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Using Multiple Intelligence Theory and Learning Styles to Empower Students in the Classroom Riley Dickey College 100 American Military University Leigh Roberts Using Multiple Intelligence Theory and Learning Styles to Empower Students in the Classroom Many students choose to attend APUS because the University fosters differing educational styles and empowers the students through education. The Student Handbook states‚ “The University System fosters an environment that promotes
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Applications of Multiple Intelligences Paper EDL 520 January 20‚ 2014 Applications of Multiple Intelligences Paper Every human possess visual‚ auditory‚ and kinesthetic capabilities in‚ which Howard Gardner did much of his research as a neuroscientist. Every individual have multiple intelligences although he or she may not share the same ones. Before anyone can state what intelligence he or she have‚ one must take the test to know which intelligence they have. These intelligences can also
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Multiple Scierosis in Society and its effects on individuals News on multiple sclerosis Multiple Sclerosis is a disease usually known as MS‚ and this affects the central nervous system- the brain and spinal cord. Multiple Sclerosis is when the nerves are not able to communicate with the body. The central nervous system has a myelin sheath covering the axons‚ which sends the message to the synaptic bulbs for communication to the nerves. “The myelin sheath helps the axons sends its messages
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Problem with Nokia smartphones As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore‚ prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards
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