Guest Talk Summary on “Love Hong Kong‚ Love Ocean Park Campaign – Turn Threats into Opportunities” Speaker: Ms. Vivian LEE Position: Marketing Director – Sales & Marketing Division Name of Company: Ocean Park Corporation Date of Guest Talk: 5th February‚ 2013 The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me‚ it’s as good as the one delivered by her boss‚ Dr Allan Zeman which I’ve attended not long ago. Background The Ocean Park (Park) unveiled a master
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Chapter 1: Overview of Nokia Company 1.1 History of Nokia Nokia started as a wood-pulp mill in southern Finland and started to manufacture paper in 1865 by engineer Fredick Idestam. Since the demand for paper and cardboard was high and there was European industrialization‚ Nokia become successful. In 1895‚ Nokia is passed to Gustaf Fogelholm. In 1920s‚ the Rubber Works started to use Nokia as their brand name. Nokia produced footwear‚ tyres‚ rubber bands‚ industrial as well as raincoats. After
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Challenges and Opportunities Grace Robinson Challenges and Opportunities Today’s society and its leaders are currently being plagued by economical and structural issues. As a result‚ many organizations‚ institutions and high powered leaders are being forced to make a well needed change in their foundational principles in order to address the issues on hand. Many of these individuals and organizations have arrived at the realization that leadership does not lie solely on one’s ability to
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Table of contents 1. Introduction 1.1. Conceptual Framework and Study Design 2. An overview about Nokia 2.1. Facts and Figures 3. Problems and Causes 3.1. Problems 3.2. Causes of Problems 4. Analysis Tools‚ applied for Nokia 4.1. Porter Competitor Analysis 4.2. Porter’s Five Forces Analysis 4.3. SWOT Analysis 4.4. Scenario based planning 5. Possible Solutions for Nokia 5.1. Strengthen Nokia’s Research & Development Department 5.2. Find allies in the US American market
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NOKIA CODES & TRICKS: To check the IMEI (International Mobile Equipment Identity) Type- *#06# Information you get from the IMEI- XXXXXX XX XXXXXX X TAC FAC SNR SP ? TAC = Type approval code ? FAC = Final assembly code ? SNR = Serial number ? SP = Spare To check the phones Software revision type- *#0000# Information you get from the Software revision- V 05.31 18-02-99 NSE-3 To enter the service menu type- *#92702689# (*#WAR0ANTY#) ? Serial number (IMEI) ? Production date (MM/YY) ? Purchase date (MM/YY)
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SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products
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A PROJECT REPORT ON NOKIA CONTENTS * EXECUTIVE SUMMARY * INTRODUCTION * HISTORY * ANALYSIS * 4 P’S CONCEPT * PEST ANALYSIS * STP ANALYSIS * LOOPHOLES * RECOMMENDATION * CONCLUSION EXECUTIVE SUMMARY This project report analyses the marketing mix‚ PEST analysis and STP analysis of Nokia. Nokia has adopted excellent techniques to influence a consumer‚ the prices of their phones are reasonable. Almost
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SWOT Analysis of NOKIA By: Novi Setiani Strengths NOKIA has already known for one of the best quality mobile phone existed. Its distribution network also spread out widely all over the world. It is supported by http://www.studymode.com/essays/Nokia-Case-Study-967134.html and http://conversations.nokia.com/2011/01/27/stephen-elop-talks-strengths-successes-and-the-future/. Especially in Asia‚ many people are still using NOKIA’s mobile phones to communicate each other. It is also the world’s
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The Future of Nokia – Case Discussion This case discusses the challenges faced by Nokia in the global handset market as it looks to regain significant market share it has been losing since the new millennium. Once the worldwide leader in the global handset industry‚ Nokia now must find new ways to reinvent itself and its products. Between 1995 and 1999‚ sales for Nokia tripled while profits nearly did the same. In 1998 they sold over 40 million phones‚ making Nokia the number one mobile phone
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(2003) describes an entrepreneurial opportunity as: “...a situation in which a person can create a new means-end framework for recombining resources that the entrepreneur believes will yield a profit. This definition of an entrepreneurial opportunity is useful in that entrepreneurial opportunities are about two things: something happening in the environment (resources) and something to do with the individual (creation‚ beliefs‚ recombination). Since opportunities are not always profitable the key word
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