NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland‚ next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam ’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967‚ all 3 companies merged-up to form the NOKIA
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PRODUCT STRATEGIES {draw:frame} When an organization introduces a product into a market they must ask themselves a number of questions. We must remember that marketing is fundamentally about providing the correct bundle of benefits to the end user‚ hence the saying “Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer” For a more detailed analysis please refer to principles of marketing
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MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units
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understanding of how their brand‚ business and products are perceived (Blackmores‚ 2011). During the month of September in 2011 company announced deal with pharmacy guild in Australia to sell supplements to customers once their prescription are filled for antibiotic‚ blood pressure drug‚ cholesterol medicine. But soon they had to postpone the deal because of the news published in media. Medical authorities recommended that the use of such companion product can create serious blood stream infection (Collett
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Quality When the products are made without any errors in production the product performs very well. The product is perceived to be above average flavor and quality. It is able to accomplish a desirable flavor but still maintain a serving size with: a low sodium context under 150mg; fat content at 0 g on 98% of products‚ sugars on average 0 to 1g.; fiber content on average 6 g. The products perform poorly when these common errors occur in production: adding too much salt‚ over/under
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marketing”. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing‚ it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individuals and group obtain what they need and through creating‚ offering‚ and exchanging products and value with others (Kotler‚2002).
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ITC3009 Product Quality and Evaluation Student: Kong Ka Yu Kate ID: 11301265D Lesson 5 Fabric Properties Homework 1. A 2. A 3. A 4. E 5. List some important physical properties of the fabric. The properties of textile fabrics are important for the control of quality‚ as well as for end use determination. There are several physical properties of fabric which affecting the performance and aesthetic of fabric. The first one is fabric count‚ it influences thickness of the fabric
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Kumar 1807 A01 Regd Id 10810515 The product life cycle The most effective way to reduce the impact on the environment is to integrate environmental considerations into the product development process. To do this‚ designers must consider the environmental impact of materials‚ energy and toxicity across an e–product’s entire life cycle. The product life cycle begins when raw materials are extracted from the earth and ends when the materials from the products are reused‚ recycled‚ recovered or discarded
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Introduction to Management UNIT I INTRODUCTION TO MANAGEMENT INTRODUCTION In the present context‚ managing has become one of the most important areas of human activity because of increasing role of large and complex organisations in the society. Because of their increasing role‚ the organisations have attracted the attention of both practitioners and academicians to find out the solutions for business problems. Concept Defining the term management precisely is not so simple because the term management
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Strategy of Nokia for New Product Development Introduction Founded as a paper mill company in Finland back in 1865‚ Nokia has evolved into a diversified industrial company by merging with Finnish Rubber Works (establish in 1898) and Finnish Cable Works (establish in 1912) in 1967. Since then‚ the company has been known as Nokia Corporation and become the world largest mobile phone company. Eastern and western Europe are the main market until the liberalization of trade with former Soviet bloc
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