Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
Premium Nokia Mobile phone
In may 1992 the finnish company Nokia started to focus on telecommunications‚ and they are selling the first GSM-mobilephone. The companies goal in 1994 was to sell about five hundred thousand mobile phones. The goal was pulverised by selling more than twenty million mobile phones. Today‚ Nokia is a world leader in digital technologies‚ including mobile phones‚ tele-communications networks‚ wireless data solutions and multimedia terminals. In 2007 Nokia was worlds number one manufacturer
Premium Smartphone Mobile phone Marketing
Innovate Or Die Ask a European about Nokia and a faraway look will come into their eye‚ a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets‚ so the story goes‚ the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. There can be little doubt
Premium Smartphone Mobile phone Nokia
Problems at Nokia Nokia‚ considered to be the pioneer in smartphones and a global leader in the mobile phones market‚ started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple’s revolutionary
Premium Smartphone Mobile operating system Windows Mobile
offerings NOKIA Nokia‚ originally a Finnish forestry products company formed is 1865‚ is now the world’s top seller of mobile phones. Over the years‚ Nokia has made everything from toilet paper to television sets and tires. But in 1992‚ incoming CEO Jorma Ollila focused all of the company’s resources on telecommunications. Nokia’s first digital phones appeared on the market in 1993. At the time‚ Nokia expected to sell only about 400‚000 units. Instead‚ it sold 20 million. By 1998‚ Nokia was selling
Free Mobile phone Nokia Mobile network operator
INDIVIDUAL ASSIGNMENT - NOKIA a. Describe the industry-level strategies adopted by Nokia. More specifically: i. Which positioning strategy does the company follow? Nokia has not been acting well. Its strategy is not well organized; it’s more like an “old-fashioned” strategy. That’s because they centralized in making esthetical mobile phones‚ but the problem was that the technology was not well at all. Another error is that Nokia has been making a lot of different mobile phones in a short period
Premium Mobile phone
1. Does Nokia have a truly global strategy‚ rather than just a series of regional strategies? Explain. Yes‚ it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple‚ easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies
Free Mobile phone Nokia
Unit 10 PR O O F IN THIS WE INVESTIGATE HOW BUSINESSES select and deliver promotional activities. You will develop an understanding of the relative advantages and disadvantages of different types of promotional activities. This unit is a very practical one‚ and you are encouraged to think about how promotional activities are used by a range of different businesses. The assessment for this unit requires you to produce a plan of a promotion campaign‚ working within a realistic allocated
Premium Sales Marketing Sales promotion
Business Research Methodology TOP-10 Promotional STRATEGIES Of Business Schools A research conducted by: - Shaliendra Kumar Siddhanth Jain Vaibhav Kapil Puneet Bhandari Vivek Kumar Contents 1). Selecting and formulation research topic 2). Research design and plan 3). Experimental Design 4). Sampling and sampling strategy or plan 5). Measurement and scaling techniques 6). Data Collection methods and techniques
Premium Sales promotion Marketing Scientific method
Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
Premium Nokia