Project Report on Nokia Preface In this era‚ where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them‚ the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day‚ including new features of entertainment‚ and multiple options like imaging facilities‚ movie/animation features‚ sound technologies etc. When the technology
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Introduction Nokia is a firm company in mobile phone industry with long history. As a leader in mobile phone industry‚ Nokia have to face with changing of business world all the time (Nokia1‚ 2012). However‚ in globalized circumstances‚ Nokia is challenged by new technology‚ short life cycle product‚ and new competitors‚ who would like to replace leader position as Nokia used to be. Ali-Yrkkö et al. (2011) mentioned that Nokia is using supply chain management to co-operate
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First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia‚ Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the
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Nokia Code of Conduct Nokia Code of Conduct Dear Colleague‚ Nokia products touch the lives of billions of people‚ from every corner of the earth‚ from every type of culture‚ from every age and background‚ every day. In fact‚ we made it our mission to get a mobile phone into the hands of everyone‚ because we believe technology should be a powerful force for societal advancement. By connecting people to mobile products and services‚ we can help people improve their lives no matter what
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Specific Parameters | Conceptual Clarity and Application | Understanding of market structure of the business and their behavior towards the business strategy. | | | Analytical Thinking | Understanding the competitor’s behavior and the SWOT analysis of the company. | | | Assignment Grading Summary (To be filled by the Assessor) OVERALL ASSESSMENT GRADE: | | TUTOR’S COMMENTS ON ASSIGNMENT: | | SUGGESTED MAKE UP PLAN (Incase student is asked to re-do the assignment) | | REVISED
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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burger and Veg. Pizza McPuff™ to the Middle East."However the company did not escape food criticism in the country. For instance‚ it hurt the religious sentiments of Indians by using beef flavoring for its "Vegetarian" French Fries. Cross Cultural Analysis: The McDonald’s is American fast food company did his job and they understand Indian cultural by knowing India’s Norms and Values they build trust in Indian market. They use logo like McDonald’s is family restaurant and not contain any animal food
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year out‚ but they change their phone every year‚ some even twice a year. Nokia is still the largest mobile phone company in the world‚ but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This report gives an overview on what is happening on Nokia. It includes the history‚ and a brief introduction to Nokia followed by the company organization. Half way through the report you
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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