Ms. Qanita Submitted By: Rabia Siddiqui Date: 23rd Mar 2015 Mission Statement of Nokia: Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.” Operations Management Mission of Nokia: Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people
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Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges. Nokia comprises
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Project background‚ the company and its product Nokia‚ a Finnish icon was the world’s leading mobile phone maker. Established in 1865‚ its principal products are mobile phones and portable IT devices. It also offers internet services such as games‚ music‚ media and applications through its Ovi platform. Ever since the revolution of Apple entering the phone market accompanied with the fast changing trend of smartphones‚ Nokia has since lagged behind. Nokia wish to examine and understand their target market
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INTRODUCTION Microsoft is to acquire Nokia ’s mobile phone arm in a swansong deal for the software giant ’s long-serving chief executive‚ Steve Ballmer‚ delivering Europe ’s last big handset maker into American ownership. For €5.44bn (£4.6bn)‚ Nokia is casting off the business that once represented Finland ’s most important export‚ in a deal that will result in 32‚000 staff transferring to Microsoft. Overtaken in the smartphone arena by Apple and Samsung‚ Nokia ’s board agreed to end the company
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Nokia vs. Nikon In the National Geographic magazine‚ there are two advertisements for similar cameras: a Nokia Lumia 1020 and a Nikon D800. Although both devices were made for the same purpose‚ they differ in at least three ways. The first difference between a Nokia camera and a Nikon camera is the appearance of each device. A Nikon D800 camera has a bulky rigged built to it giving it a hard to use vibe. The brand name is engraved in big white bold letters on the front of the camera. In contrary
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Business Overview Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders‚ mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871. Nokia started its involvement
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Why did Nokia fail in Indian market? 1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD)‚ Distribution‚ and Price Flexibility): Although Nokia is still a major player of Indian mobile
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NOKIA Strategic Review NOKIA • • • • • • • • • • • • Current Situation Vision Mission Corporate Organization & Governance Objectives Driving Forces SWOT Strategic Issues Alternatives Recommendations Implementation Key Learning’s from the Case Study Nokia Overview • Multi-national telecommunications and software company • Founded in 1865 and incorporated in 1871 • Headquartered in Espoo‚ Finland • Publicly Traded LLC on Helsinki and NYSE (SYM:NOK) • Revenue of $16.8B‚ Market Cap $28B‚ P/E 8.4
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customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market leader in the global mobile industry‚ with great success excluding North America. The reason for that includes increased competition with Apple and Samsung‚ out-of-date Symbian OS‚ low brand exposure and internal problems. This marketing plan conducts an in-depth analysis of the internal and external environment‚ competitors and consumers. Segmentation of North America consumers
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P ag e |1 NOKIA STUCK IN THE MIDDLE Two Sides of the Phone Introduction: WHATS GOING FOR NOKIA INDIA PAUL BALAJI‚ Managing Director of Nokia India‚works late into the night and is often up at 3 am.Work gets to the point of addiction‚ he says.You start thinking about it in your sleep as well‚to suddenly wake up and plan the next day or check response to mails sent around midnight. Giving him the jitters are not just market reports in his inbox of a general slowdown‚but even crying
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