economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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Name: | Unit 1: Business Environment | Lecturer: | Date Issued: | Completion Date: | Fail Pass Merit Distinction P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | P9 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | M1 | M2 | M3 | D1 | D2 | D3 | | Learning Outcomes:On successful completion of this unit a learner will:1. Understand the organizational purposes of businesses2. Understand the nature of the national environment in which businesses operate3
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fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the iPhones. Macro-environmental factors include worldwide change in technological perspectives of the digital world as well as evolution of more sophisticated software. This attributes creates an edge for Apple iPhones hence increasing
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External Business Environments The external environment of a business converts inputs into outputs in order to make profits. However‚ the business does not exist in an empty space‚ but rather in an external environment consisting of varying factors outside the business. Factors that affect the external environment of a business include the economic system‚ the social system‚ the political system‚ the technological system‚ and the ecological system. The economic system deals with the organization
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Economic Environment Meaning of Economic Environment:- Those Economic factors which have their affect on the working of the business is known as economic environment. It includes system‚ policies and nature of an economy‚ trade cycles‚ economic resources‚ level of income‚ distribution of income and wealth etc. Economic environment is very dynamic and complex in nature. It does not remain the same. It keeps on changing from time to time with the changes in an economy like change in Govt. policies
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
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Business Environment Lecture 1 Business & its Environment What is Business? Business is a way of dealing with the problem of scarcity Business involves the transformation of inputs into outputs to meet particular needs or wants of consumers Business is not just The Private Sector it is also The Public Sector and Societies have to choose the balance between the public and private sectors The Private Sector (Pg 7-11) Consists of all business in some form of private ownership COMPETITON
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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| 2012/13 | | Id: 1180654 Allan raisin | [Firms can do more than simply anticipating and responding to both macro and micro environment:-] | Market research is the function that links the consumer‚ customer‚ and public to the marketer through information | “Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human‚ financial and natural resources
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