of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences for the product through process
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Introduction: Starting from telegraphic and telephonic systems in the19th Century‚ the field of telephonic communication has now Expanded to make use of advanced technologies like GSM‚ CDMA and WLL to the great 3G Technology in mobile phones. Day by day‚ both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business‚ it is important to use various and innovative
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Nokia outlines new strategy‚ introduces new leadership‚ operational structure London‚ UK – Nokia today outlined its new strategic direction‚ including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: - Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform. - A
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Professional Qualification (Please specify)______ Post graduate()_ Graduate_()__ Q1. Do you have your own mobile phone? a) Yes b) No Q2. How many mobile phones do you have? a) 1 b) 2 or more Q3. What brand is it? a) Nokia b) Blackberry c) Iphone d) Samsung Q4. You often use mobile to? a) Call b) Sms c) Wap (mobile internet) d) MMS Q5. What type of phone would you like to have? a) Flap phone b) Slide phone c) Tough phone
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Environment Nokia used to be the market leader in the mobile phone industry. What environmental factors do you think affected the viability of Nokia? Nokia used to be the market leader in the mobile phone industry. Its Symbian Series 60 was one of the smart phone pioneers. However after the introduction of Apple’s iPhone‚ Samsung ’s Galaxy S series and the explosion of the smart phone market‚ Nokia’s market share was eroded. A variety of environmental factors caused Nokia to lose its position
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FDI in China Telecommunication Industry (Nokia in China) FDI are crucial part for developing and expanding the infrastructure in order to gain capital and new technology. Foreign direct investment can spark growth and create national wealth‚ but competition among companies‚ local and multinational alike‚ diffuses the benefits. Government policies designed to protect incumbents‚ high tariffs and joint-venture and local content requirements. China is success to attract investors to make FDI in Mainland
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Mobile Phone for the Urban Rich Case Study Introduction Finland-headquartered Nokia was a global telecommunications equipment manufacturer that also operated a luxury mobile phone brand called Vertu. Vertu was founded by Frank Nuovo by using precious materials‚ fine jewels and exotic leathers (Kwong & Wong‚ 2011). Vertu was unique‚ luxurious and one of a kind‚ for a moment in time. Synopsis of the Situation Nokia has been one of if not the leader in the telecommunication equipment industry for
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The Many Benefits and Advantages of Smartphones Today‚ you don’t literally have to carry your laptop or sit the entire day facing your desktop computer to perform all the tasks that you need to do. You need not have a wired telephone to do international calls either. With the constant technological innovations‚ almost everything is made possible with the use of a single‚ handy smart phone. But do you have even the slightest idea why these are called smart-phones? What makes smartphones smart? And
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Marketing Strategies of Smart Phones: A Case Study of Nokia Mobiles Submitted By: Sumit Goyal MBA 7th Trimester Euphoria Apex College Submitted To: Prof. Dr. Prem Raj Pant Apex College Sept 25‚ 2012 INTRODUCTION 1.1 Background Nokia has come a long way to evolve from a paper mill founded in 1865 to a world-renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its
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July 10‚ 2014 Scrolling through social network on my phone had been my daily routine since my parents bought me a new phone to replace my old nostalgic Nokia phone. Since then me and my phone are inseparable. Just in luck for today because my lecturer asked each one of us to write a journal about social network. A lot of human behaviour or attitude can be observed through these social network. The first and by far the most important social network for me is Whatsapp. I’ll have a peek
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