NOKIA CASE STUDY Presented by: Rica Beloy Co-Presentors: Karla Psalms Magno Dalsa Maamon Leo Masucol Brief History of Nokia In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871. Nokia began with making paper-incidentally one of the first communication technologies. In 1898‚ Eduard Polon founds the Finnish Rubber Works‚ which later becomes Nokia rubber business ‚ making everyrhing from galoshes to tires. In 1912‚ Arvid Wickstrom
Premium Nokia Mobile phone Smartphone
Human Resource Management Negotiation strategy Introduction Negotiation strategies and tactics come from understanding the negotiation process and knowing how other people use it. This allows the person negotiating to watch out for tricks another person might use to convince him that he’s wrong. Negotiation is about working a problem out so that both parties are happy‚ but it’s still best to know tricks that others ... Read More » Internship Report on Forecasting HR Needs and Planning A study on
Premium Human resource management
Table of contents 1. Introduction 1.1. Conceptual Framework and Study Design 2. An overview about Nokia 2.1. Facts and Figures 3. Problems and Causes 3.1. Problems 3.2. Causes of Problems 4. Analysis Tools‚ applied for Nokia 4.1. Porter Competitor Analysis 4.2. Porter’s Five Forces Analysis 4.3. SWOT Analysis 4.4. Scenario based planning 5. Possible Solutions for Nokia 5.1. Strengthen Nokia’s Research & Development Department 5.2. Find allies in the US American market
Premium Mobile phone Smartphone
Report on Nokia Siemens Networks Submitted To Sir Salman Jan Group Members Table of Contents [ No table of contents entries found. ] Introduction Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability‚ the company provides a complete portfolio of mobile‚ fixed and converged network technology‚ as well as professional
Premium Nokia Mobile phone Joint venture
as Apple‚ Samsung‚ and Nokia were faced with the challenge of finding a way to improve the quality of the pictures their phones took. In 2013‚ Nokia and Windows partnered up to release a commercial for their new phone‚ the Nokia Lumia 1020‚ in which parents at their children’s recital competed to take the best picture. Unlike the rest of the parents‚ there is a sole couple in the back with a Nokia Lumia 1020 that was not struggling to take a picture. In this commercial Nokia and Window‚ are trying
Premium Mobile phone
Entrepreneurship Assignment for Course: SCM 5830 Supply Chain Management Submitted to: Ryan Atkins Submitted by: Bernardo Mayrinck; 305-978-6810 Date of Submission: February‚ 23‚ 2015 Title of Assignment: Nokia India CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data‚ ideas or
Premium Supply chain management
NOKIA AND MICROSOFT JOIN FORCES IN SMARTPHONE WAR On the 11th of February 2011‚ Nokia Corporation announced the alliance with Microsoft Corporation‚ unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance‚ Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal‚ Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to
Premium Smartphone Nokia
Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps‚ Porter’s 5 Forces‚ SWOT analyses is carried out by the author. After that‚ this paper explained the changes of market environment in last decade with competitor analyses. In addition‚ the author evaluates the market mix of Nokia. Opinions of how well Nokia did in building a strong brand is presented afterwards. Following
Premium Marketing Mobile phone Smartphone
Iss. 3‚ November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality
Premium Big Five personality traits Brand Factor analysis
A PROJECT REPORT ON NOKIA CONTENTS * EXECUTIVE SUMMARY * INTRODUCTION * HISTORY * ANALYSIS * 4 P’S CONCEPT * PEST ANALYSIS * STP ANALYSIS * LOOPHOLES * RECOMMENDATION * CONCLUSION EXECUTIVE SUMMARY This project report analyses the marketing mix‚ PEST analysis and STP analysis of Nokia. Nokia has adopted excellent techniques to influence a consumer‚ the prices of their phones are reasonable. Almost
Premium Nokia