Pariya Poocharoen MBA514 Marketing Management Chapter 2 Key Terms Chapter 2 Key Terms * Value Chain: A high-level model of how businesses receive raw materials as input‚ add value to the raw materials through various processes‚ and sell finished products to customers. A value chain typically consists of; inbound distribution or logistics‚ manufacturing operations‚ outbound distribution or logistics‚ marketing and selling‚ and after-sales service. These activities are supported by purchasing
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Value Chain and Supply Chain Article Analysis Value Chain and Supply Chain Article Analysis The difference between value chain and supply chain has been an unclear concept for many years. Being aware of the difference between value chain and supply chain can give an organization a better understanding of all aspects of global trade. Although each view of value chain and supply chain have different objectives and unique standpoints‚ both are associated with processes moving products from the design
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Managing the Value Chain Professional Goals two years from now: -Having an established and valuable business idea -Succeeding in executing my business idea -Eventually settle in a workplace position with no supervision or officials above level - To be at $75‚000 minimum in the next 2 years. Strengths to Leverage Step 1: Strengths to Leverage Step 2: Course Learning Goals Step 3: Course Outcomes & Assessment Analyze elements of the value chain GB570: learn how to conduct a value chain analysis
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Organisational Design and Analysis - Models comparison There are many ways to analyse and design an organization. Among the famous models created in the last few decades we can mention the Porter’s Value Chain Analysis‚ the McKinsey 7s Framework‚ Galbraith’s Star Method and the Mintzberg Organisational Configurations. These models attempt to represent the companies as systems‚ with different elements and relations between them and provide tools to improve the firm performance and help it reach
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Corporate and operational managers strive to create more value by optimizing the supply-chain activities. Optimization of supply chain activities means competition from other firms‚ primarily on cost-efficiency. However‚ optimization of supply chain activities alone cannot always yield a source of competitive advantage. This is for the simple reason that value chain not only seeks to do away with the activities that do not add value‚ but establishes the importance of other support activities‚ including
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TO: Mrs. CEO FROM: Jamie Iedema‚ Manager of Operations DATE: October 10‚ 2014 SUBJECT: Summary of strategy and value-chain analysis Executive Summary This course work analyses the concept of innovation‚ evaluates the importance of innovation in strategy and also study techniques of promoting it in organizations. Mrs. CEO has requested a fully evaluation of the organization to establish a new strategy that implements innovative methods that will transcend the organization in the future. The goal
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Limkokwing University of creative studies Supply Chain Management Table of content 1) Acknowledgment …………………………………………………….. 2) Background of Company…………………………………………….. 3) Value Chains of the Company ………………………………………. 4) Supply Chain issue of the company…………………………………. 5) Conclusion……………………………………………………………. Acknowledgment First our thanks go for our beloved God almighty for giving me the knowledge to achieve this work therefore‚ our best appreciations and respect go to Marni
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The evolving value chain of the car industry The automotive industry is one of the most progressive and forward-thinking industries. It confronts a number of trends that create new challenges while also providing opportunities for growth. One of the major trends is the demands of operating in a “connected” world. For more than 100 years the automotive industry has created competitive advantage mainly through engineering excellence. Moving forward‚ this will no longer be sufficient. Automotive manufacturers
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improvement of organisational performance. These are the Value Chain – propounded by Michael Porter‚ the Global Commodities Chain (GCC) Framework – put forward by Gary Gereffi and Miguel Korzeniewicz‚ and the Sector Matrix Theory – conceptualised by Julie Froud. This essay will aim at critically examining whether the sector matrix framework‚ gives a better strategic understanding of product markets than the concepts of product or commodity chains. Literature review and discussions will be centred on
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management Goods‚ Services‚ and Operations Management Chapter 2 Value Chains Value Chains • The underlying purpose of every organization is to provide value to its customer and stakeholders. • Value is the perception of the benefits associated with a good‚ service‚ or bundle of goods and services (i.e.‚ the customer benefit package) in relation to what buyers are willing to pay for them. • A value chain is a network of facilities and processes that describes the flow of
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