Finnish conglomerate turned itself into the world’s leading mobile phone company in the 1990s. So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous
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User friendly 4. Weakness: 1. Higher Price than China phones. 2. Limited service center especially in India 3. Less promotion 4. Poor sales Service Opportunities: 1. Developing countries like China‚ Bangladesh‚ India and Pakistan has enormous demand potential. 2. Style/ Design of the mobile phones. 3. Expansion of new Threats: 1. China/ Clone phones. 2. Market Position 3. I. Overview Nokia is a Finnish communications and information technologymultinational
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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SWOT analysis for Nokia Introduction Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony‚ ISDN‚ broadband access‚ professional
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effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness and either success or failure. Finally‚ we’ll comment about the possibility of other companies learning from Nokia. The Product that the Brand offers has
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on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market leader in the global mobile industry‚ with great success excluding North America. The reason for that includes increased competition with Apple and Samsung‚ out-of-date Symbian OS‚ low brand exposure and internal problems. This marketing
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Change for good With over 1.3 billion customers using Nokia devices‚ we’re in a unique position to effect positive environmental and social change around the world. For us‚ sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference‚ both to people and to our planet. Caring for the environment Climate change‚ energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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(approximatel 30% of workforce‚ including Nokia Siemens Networks) Sales in over 60 countries Mobile Solutions Responsible for developing and managing our portfolio of smart phones and mobile computers. The team is also busy developing a world-class suite of internet services under the Ovi brand‚ with a strong focus on maps and navigation‚ music‚ messaging and media Mobile Phones Responsible for developing and managing our portfolio of affordable mobile phones‚ as well as a range of services
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The Deal and its implications: Nokia will be selling its mobile phone business to Microsoft for $5.0bn. Microsoft will be paying Nokia an additional $2.1bn to license Nokia’s patents‚ which will bring the total value of the deal to $7.1bn in cash. 1. How will it affect Nokia? The overall impact seems to be Positive • The mobile phone business had generated 51% of Nokia’s 2012 revenues. The unit which was once the most profitable mobile phone manufacturer in the world made an operating margin of
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