ABSTRACT The project entitled is “A STUDY ON NON PERFORMING ASSETS IN INDIAN OVERSEAS BANK WITH REFERENCE TO KODAMBAKKAM BRANCH”. The research study was done on the problems of credit risk faced by the Indian Overseas Bank after lending loans to the customers. The main objective of the study is to find out the level of Non Performing Assets‚ which affects the performance of bank pertaining to kodambakkam branch. The study also goes on in examining the recovery procedure that are followed
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Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali‚ P.K. Viswanathan and Tony Stapleton Masters CORE COURSE TEAM Andrew Lindridge‚ Course Team Chair and Author Josie Woods‚ Course and Award Manager Haider Ali‚ Author Sally Dibb‚ Author‚ Course Team Member Jeanne Barby‚ Course Team Assistant Vyv Pettler Gareth Stone External assessor Professor Malcolm McDonald‚ Cranfield University External examiner Professor
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Kevin macharia 628945 The product life cycle theory is used to comprehend and analyze various maturity stages of products and industries. Product innovation and diffusion influence long-term patterns of international trade. This term product life cycle was used for the first time in 1965‚ by Theodore Levitt in a Harvard Business Review article: "Exploit the Product Life Cycle". Anything that satisfies a consumer’s need is called a ’product’. It may be a tangible product (clothes‚ crockery‚ cars
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IMPROVING WELLINGTON FREE AMBULANCE STAKEHOLDER ENGAGEMENT THROUGH NON- FINANCIAL REPORTING RESEARCH REPORT MMPA 516 SUBMITTED BY Name: Rajat Chawla Student ID: 300256730 TABLE OF CONTENTS Executive Summary………………………………………………………………………….. i Table of Contents…………………………………………………………………………… ii Introduction Pros of SSP reporting Cons of SSP Reporting Conclusion Challenges communicated to Stakeholders What stakeholders
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------------------------------------------------- According to American marketing association (AMA) “Advertising is any paid form of non – personnel presentation and promotion of goods‚ services or ideas by an identified sponsor”. To advertise means to notify‚ inform‚ or describe (goods) publicity with a view to increase sales‚ to make a thing or idea publicly known. Features of Advertising: 1. Paid form: Advertising is paid for and hence it is a commercial transaction. This
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information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the categories) Pick 2 specific brands or product items. Describe the target market for each of the 2 brands. Explain your reasoning Johnson and Johnson – www.jnj.com In Word‚ create a table to organize the information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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RURAL NON-FARM EMPLOYMENT IN INDIA: MACRO-TRENDS‚ MICROEVIDENCES AND POLICY OPTIONS Brajesh Jha Agricultural Economics Unit Institute of Economic Growth University Enclave‚ Delhi-110007 Gram: Growth-110007 Phones: 91-11-27667101‚ 27667288‚ 27667365 Fax: 91-11-27667410 E-mail: brajesh@ieg.ernet.in Website: www.ieg.nic.in RURAL NON-FARM EMPLOYMENT IN INDIA: MACROTRENDS‚ MICRO-EVIDENCES AND POLICY OPTIONS Brajesh Jha* ABSTRACT Towards the end of the 1990s‚ the incidence of unemployment
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Youngstown Products‚ a supplier to the automotive industry‚ has seen its operating margins shrink below 20% as its OEM customers put continued pressure on pricing. Youngstown produces four products in its plants and has decided to eliminate products that no longer contributed positive margins. Details on the four products are provided below: Products A B C D Production Volume (units) 10‚000 8‚000 6‚000 4‚000 Selling Price $15.00
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Project Development: Product Placement 1) For our focus group we would like to show a little extract of a movie or series ( Big Bang theory‚ James bond movie….).After that‚ we would like to do a tour question about product placement in general (Probing question‚ open ended questions): What do you think of this segment of the series? Have you seen it before? Did you notice any brand product in the segment? Which ones can you name? Do you own any of these products? And especially
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