A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………..……………………… …..
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Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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How Would the Commercial Banks respond to Ocean’s park strategic plan? Was the park’s positioning strategy strong enough to win their confidence in the face of competition from Disneyland? SWOT Analysis Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its
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CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
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2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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What financial and non financial motivators are used to motivate employees? Introduction It is important that a company makes the employee feel motivated. There are many reasons as to why they should do this. One of the reasons is that if an employee does not feel motivated then they may feel that their job is quite boring and therefore as a result of this they may decide to leave the employment and resign. If they do this‚ this would cost the company money to hire and recruit a new employer as
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THE REPORTING OF NON-FINANCIAL INFORMATION IN ANNUAL REPORTS BY THE FTSE100 Prepared by Professor Adrian Henriques‚ Middlesex University‚ for the CORE Coalition‚ 2010 Page | 1 INTRODUCTION BACKGROUND Amnesty International‚ Action Aid‚ Friends of the Earth‚ Traidcraft‚ War on Want and WWF (UK) have been tracking environmental and social problems and finding their solutions for many years. These groups and others formed The Corporate Responsibility (CORE) Coalition in 2000 to develop the obligations
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TABLE OF CONTENT INTRODUCTION 1 TESCO’S RATIO ANALYSIS 2 SUMMARY TESCO’S RATIO 13 COMPARATIVE ANALYSE – Tesco’s Vs Marks and Spencer’s________________ _______14 CRITICAL ANALYSIS OF TESCO PLC__________________________________________ 21 CONCLUSION ? BIBLIOGRAPHY ? APPENDIX 1 –TESCO’S PLC APPENDIX 2- MARKS AND SPENCER’S- CONSOLIDATED STATEMENTS I-Introduction This report will evaluate the financial performance of Tesco’s and comparing it to Marks and Spencer’s has the purpose
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IMPROVING WELLINGTON FREE AMBULANCE STAKEHOLDER ENGAGEMENT THROUGH NON- FINANCIAL REPORTING RESEARCH REPORT MMPA 516 SUBMITTED BY Name: Rajat Chawla Student ID: 300256730 TABLE OF CONTENTS Executive Summary………………………………………………………………………….. i Table of Contents…………………………………………………………………………… ii Introduction Pros of SSP reporting Cons of SSP Reporting Conclusion Challenges communicated to Stakeholders What stakeholders
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