One of the greatest challenges of higher education administration systems today is meeting the needs of non-traditional students. Our global economic recession has created a competitive job market‚ compelling people back to school from all walks of life. Today’s student bodies comprise young parents‚ professionals seeking a career change‚ non-English speakers‚ international students‚ and traditional‚ collegiate 18-22 year-old American students. While such variegated student bodies add great depth to
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PROJECT PROPOSAL Strategies and Tactics Employed by BMW in Pricing‚ Production and Resource Utilization using Micro And Macroeconomic Theory MBA Full time Sept. Intake 2012 Course Module Managerial Economics Course Co ordinator Ceyhun Elci
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Non-Traditional Marketing Bavarian Motor Work created its BMW Films campaign to be unconventional with its non-traditional marketing. BMW sought out to change its frame of reference‚ for its target market segment; to do this BMW did not rely on deception in its advertising execution. Throughout each of the BMW films the viewer knew that the plot revolved around a BMW vehicle and what the car could do for the actors. BMW has three market segments that create the 7 Series‚ the 5 Series and the
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The online (non-traditional) student is often challenged with issues that the traditional (campus-based) student is not; also‚ the online instructor does not realize the constraints placed upon the online student. Online students are a diverse group of learners from a variety of socioeconomic backgrounds. Rovai (2002) stated certain characteristics could affect student persistence. An example of this is minority students feeling isolated in online courses. Online learners are also
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rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing new models‚ an aggressive pricing strategy‚ re-organising the dealer network and adapting the cars to the American market. The cars were marketed at very specific target audience. BMW had identified their target customer segment
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“It has been suggested that‚ even though non-traditional students are more apt to work full time‚ these students are not affected by working‚ commuting‚ or time limitations because they have more experience at time management” (Lundberg‚ 2003). Working forty hours a week and being a full-time mom I know all too well about having to time manage everything. Already being in the field of work‚ I know the importance of deadlines and time management. Taking away extracurricular activities and applying
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BMW Hypothetical Marketing Plan for New BMW 4 Series Coupe All facts and figures contained in this plan are guesstimates based on general industry knowledge By: James McCarthy Executive Summary BMW has seen a flattening and fall off in 3 Series coupe sales in the US while competitor offerings in the category have been growing at double digit rates. New offerings from Cadillac‚ Audi and Mercedes may have had an impact on our key 3 Series product line sales. The competitive products are the best
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A central core in any cultural are its values. Values are independent standards where it is determined the differences of right and wrong‚ good and bad objectives. There are usually some shared values among all cultures; the contrast is the account of different perceptions between different cultures. Asian values have shown to be inter-related in that they view the individual belonging to a larger group or extended family with an expected well being of the group as a whole. To contrast this against
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Where the BMW films a good idea? How successful was the campaign? In my opinion‚ the BMW films where a great idea at that specific moment in time. The company had no new product launches to promote. Furthermore‚ budget was available in order to “experiment” new ideas and innovative advertising and promotion actions. With this pure branding exercise BMW had little to lose (mainly money) and a huge deal to win. The campaign proved to be an incredibly successful one. In order to measure and justify
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3: M-coupon 1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time‚ less costly‚ and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost‚ and trigger Impulse buys. Also since people carrier their cell phone with them‚ the coupon isn’t forgotten. 2). What are the risks involved with mobile marketing and m-coupons? Because mobile technology is
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