1 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts CARLOS J. TORELLI ALOKPARNA BASU MONGA ANDREW M. KAIKATI 2 Carlos J. Torelli (ctorelli@umn.edu) is Assistant Professor of Marketing‚ Carlson School of Management‚ University of Minnesota‚ 19th Avenue South‚ Minneapolis‚ MN 55455. Alokparna (Sonia) Basu Monga (alokparna.monga@moore.sc.edu) is Assistant Professor of Marketing‚ Darla Moore School of Business‚ University of South Carolina‚ 1705 College
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experiential value on customer satisfaction with service encounters in luxury-hotel restaurants Cedric Hsi-Jui Wu a‚ Rong-Da Liang b‚* a b Department of Business Administration‚ National Dong-Hwa University‚ Hualien county‚ Taiwan Department of Marketing and Logistics Management‚ National Penghu University‚ Penghu County‚ Taiwan A R T I C L E I N F O A B S T R A C T Keywords: Experience marketing Service encounter factors Experiential value Consumer satisfaction Exactly how the restaurant
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SUMMER TRAINING PROJECT REPORT ON “EMPLOYEE SATISFACTION” {Submitted in partial fulfillment for the award of degree of B.B.A}
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REVIEW OF LITERATURE While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Samsung’s super-successful Razor phone‚ the refresh has been less than inspired. ..."[Nokia’s] high-end phones are small‚ but they’re boxy. Samsung’s high-end [models] are thin and slick." ...Samsung went for the wow effect‚ creating got to-have-it phones. Now‚ Nokia is playing catch-up. "It all comes down to innovation and product development‚" says Hoffman. "Right now‚ Samsung
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INDIVIDUAL REPORT Title: To investigate customer satisfaction level of the student population in regards to the school cafeteria in MDIS 1. Background In 1988‚ Kopitiam Investment Pte Lte was set up in Singapore to secure a groundbreaking bid at S$2.1 million for a prime-site food shop. Since then the company has expanded at an alarming rate. Today‚ the Kopitiam group is a leading name in the local food service management industry‚ being reputed for providing a comfortable‚ modern dining
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GSCM588 Final Project Proposal Outline- Christopher Carlton Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained. Macy’s Incorporated. Rowland Hussey Macy’s determination and ingenuity paid off at the age of 36 with the launch of R.H. Macy & Co. He adopted a red star as his symbol of success‚ dating back to his days as a sailor. First-day sales totaled $11.06 but by the end of the first full year‚ sales grossed almost $90‚000. By
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TABLE OF CONTENTS TABLE OF CONTENTS 1 LIST OF FIGURES 1 INTRODUCTION 2 BODY 2 1. Selected definitions of organisationalculture 2 1.1. Deal and Kennedy’s definition 2 1.2. Schein’s definition 3 1.3. Scholz’s definition 4 2. A brief review of Harrison’s and Handy’s cultural model 6 3. Apply Harrison’s and Handy’s cultural model in analyzing the culture of Vietnam Dairy Products Joint Stock Company (Vinamilk) 8 3.1. An overview of Vinamilk history 8 3.2. Cultural context at Vinamilk
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Fall Semester 2013 Productions & Operations Management BUM 4013 (01) Research Paper November 4‚ 2013 Job Satisfaction in Management And How Faith Provides Satisfaction Content Abstract ____________________________________________________ 1 Pay _______________________________________________________ 2 Promotions _________________________________________________ 4 Supervision _________________________________________________
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clientheartbeat.com/customer-expectations/ Customer expectation a. The hard facts about customer expectations 1. Manage promises 2. Customers want relationships 3. The service process is the key to exceeding expectations b. Understanding customer expectation The benefits of understanding customer expectations Understanding your customers’ needs C.examples of companies exceeding customer expectations Amazon exceeds expectations with delivery Google and youtube Excellent customer service and high
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found in the student’s textbook. Instructor’s Choice reinforces the text’s emphasis through various activities. Some Instructor’s Choiceactivities are centered on debates‚ group exercises‚ Internet research‚ and student experiences. Some can be used in class in their entirety‚ while others require some additional work on the student’s part. The course instructor may
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