Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation ABSTRACT Keywords: strategic typology‚ firm capabilities‚ cross-national‚ Japan‚ China The authors examine the relationship between strategic type and development of distinctive marketing‚ market-linking‚ technology‚ and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities‚ whereas
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A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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Case study 1: Resource based view of competitive Advantage 1. How specific would the identification of strategic capabilities need to be to permit them to be managed to achieve competitive advantage? Business strategy is all about competitive advantage. Businesses need strategies in order to ensure that resources are allocated in the most effective way.A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented
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Entrepreneurship: A Journey from Rags to Riches When I was reading several literatures to develop this research paper‚ although‚ I was impressed from the story of male Indian entrepreneur (Late Dhirubhai Ambani)‚ which made me emotionally snooping to know about how he had been a winning entrepreneur. In the very beginning time as narrated in the story‚ he started his business from a tin of groundnut. In the beginning‚ he purchased some amounts on credit from one of local wholesaler‚ and he sold in
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experiences with the support of their family members and their loyal fans. They have won many awards and are now on their second tour traveling around the world. Lets begin with the X Factor auditions. In 2010 they all auditioned as solo candidates for the seventh series of the British singing competition‚ The X Factor. The boys failed to progress to the judges homes individually‚ so one brilliant judge‚ Simon Cowell‚ suggested they should be put together to form a band. They had qualified for the
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An important factor in understanding the value of a product or service to a customer is to understand what potential benefit they will derive from it‚ how they can set about deriving it and how external factors affect it. Understanding these essential facts assists in the establishment of the product‚ pricing and promotional strategy‚ marketing support services and value added services necessary to the successful introduction and support of the product in the market place The above approach
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his way to stress the significance of entrepreneurship on economic growth. In 1890 Alfred Marshall recognized the necessity of entrepreneurship for production. In Marshall’s famous treaties of Principles of Economics he asserts that there are four factors to production which are: land‚ labor‚ capital‚ and organization. Marshall believed that entrepreneurship was the driving force behind organization. For the entrepreneur to be the driving force behind organization Marshall believed that entrepreneurs
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ENTREPRENEURS‚ ARE THEY BORN OR MADE? I. Introduction Entrepreneurship is difficult to define. Scholars and experts have tried to formulate a definition that embodies the very essence of entrepreneurship in order to capture this abstract idea. Though the idea has been identified and indicated by a diverse set of interpretations‚ no single idea of entrepreneurship has been unanimously accepted and embraced by all economists or applicable in all circumstances. There are so many interpretations now
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to go from an absolute nobody to famous popstar if they figure out how to play their cards right. Technology in itself is the basis for creating the connection between artist and fan and/or potential fan that is needed to ensure an artist’s music’s success. Shows like The X Factor‚ The Voice‚ and American Idol are excellent examples of technology helping the everyday person achieve their dream of becoming the next great music artist through a greater connection to their fans. These shows are entirely geared towards finding the world’s
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SCHOOL OF ENGINEERING AND INFORMATION TECHNOLOGY ASSESSMENT COVER SHEET Student Name Navpreet Kaur Student ID S265457 Assessment Title Case Study 1 Unit Number and Title PRT503 Entrepreneurship for Professionals Lecturer/Tutor Mr. Jamal El-Den Date Submitted 07 August 2014 Date Received OFFICE USE ONLY KEEP A COPY Please be sure to make a copy of your work. If you have submitted assessment work electronically make sure you have a backup copy. PLAGIARISM Plagiarism
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