A TERM PAPER ON CONSUMER LEARNING Course Name: Consumer Behavior Course No: 325 Submitted To Dr. A.N.M. Sayeedul Haque Khan Professor Department of Marketing University of Dhaka Submitted By Moidul Islam Roll No: 139 Section: A Batch: 15th Department of Marketing University of Dhaka Date of submission: September 14‚ 2011
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Introduction Consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual
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activity as well as to overt actions. Secondly‚ learning results in relatively permanent changes in behavior. This excludes changes brought about by fatigue or other short-lived influences such as drug-induced behavior. Thirdly‚ we must exclude the effects of physical damage to the body or brain and of natural human growth. Types of learned behavior a) Physical Behaviour People learn many physical behaviors in everyday life. Firstly‚ all healthy humans learn to walk‚ talk and socialize. Secondly‚ they
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I. Definition of Animal Behavior: Any observable thing an animal does a. Covers broad range of activities from involuntary muscle movements to animal intelligence an social behavior b. Why? i. Exploit animals more efficiently 1. Want to domesticate animals 2. Use as food ii. Protect and conserve animals better iii. Academic reasons c. What kinds of questions? iv. Mechanistic: how? v. Evolutionary: Survival
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Collective behavior is a type of social behavior that occurs in crowds or masses. Riots‚ mobs‚ mass hysteria‚ fads‚ fashions‚ rumor‚ and public opinion are all examples of collective behavior. It is argued that people tend to surrender their individuality and moral judgment in crowds and give in to the hypnotic powers of leaders who shape crowd behavior as they like. Types and Examples of Collective Behaviour - The Crowd We attend the theatre and game events with a large number
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influence the behavior of human and a satisfied need ceases to motivate behavior. The second one is that the needs are arranged in an order according to the importance and hierarchy and order of needs may be influenced by culture. The third one is that human will persuade the need of next level when a certain level of need to get a minimum meet‚ so‚ lower level needs must be satisfied before higher level needs are activated. The final one is that several needs affect a person’s behavior at any one time
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Klang Valley area. When compared to past literature‚ the results imply that a shift has taken place primarily with regards to autocratic leadership. Respondents attributed leadership effectiveness to the use of participative and nurturant-task leader behavior. Gender differences were not significantly evident. Reading most Management textbooks would readily reveal that leadership is one of the four management function that needs to be assumed by any manager. Although numerous studies of effective leadership
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Organizational Behavior: Article Critiques Have you ever wondered why individuals act and react the way they do? A lot of this is due to circumstance and surroundings. Some individuals may have a hard time separating their work life with their home life‚ therefore causing a conflict in both environments. Organizational behavior is a multi-disciplinary study that concentrates on attitudes and behaviors of individuals within an organization (Schermerhorn‚ 2008). The main goal of this study is
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CHAPTER 3 – LEARNING AND MEMORY • Marketers understand that long-standing‚ learned connections between products and memories are a potent way to build and keep brand loyalty. • Learning is a relatively permanent change in behavior caused by experience (not always directly‚ but by observation of events that affect others). - An ongoing process - Ranges from simple association between a stimulus (product logo - Coke) to a response (“refreshing soft drink”) – to a complex series of cognitive
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Quite often it is the case that behavior is a significant factor in one’s overall health. Health behavior can be defined as what an individual does pertaining to their health and how it can affect their health status. How we react to other people can directly influence our behavior relating to health. Community coalitions work together towards a common goal to keep their communities safe and healthy. Individual healthcare facilities do the same through quality assurance and best practice standards
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