Content 1 Executive Summary 2 Introduction 3 External Analysis 3.1 PESTLE Model 3.2 Porter’s Five Forces Model 4 Internal Analysis 4.1 Resource-based View 4.2 Value Chain Analysis 5 Evaluation of Current Strategies 5.1 Corporate Level Strategy 5.2 Business Level Strategy 5.3 Functional Level Strategy 6 Opportunities and Problems of each level 6.1 Opportunities 6.2 Problems 7 Conclusion 8 Reflective Statement 9 Appendix – SWOT 10 Reference 11 Word Count& Responsibility Assignment 1. Executive Summary
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Internal Strengths: Location of stores‚ Directly import goods from country of origin‚Well-known brand name in HK‚ High market share‚ Good connection with Japan’s supplier Weaknesses: Lack of experience in retailing‚ Low net profit‚ Bulky purchase is required from Country of origins without knowing the popularity Marketing: The early mission for 759 Stores was to fight against large-chain supermarkets. 759 Stores practises a ’Small Profit‚ Quick Return’ strategy: selling each product at a wafer-thin
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Q: Determining the demand for a product is often the responsibility of the strategic marketer. (a) Define and describe the “demand curve”. (b) Assess what information may be helpful to the strategic marketer in order to determine demand. (c) Discuss the factors that may create a fluctuation in demand. The demand curve is the graph depicting the relationship between the price of a certain commodity and the amount of it that consumers are willing and able to purchase at that given price.
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B 6 Experiences you will enjoy when you go there inondo 唐人街 A travel magazine of the Chinatown in Manila‚ Philippines September 2010 Food Centers at Ongpin Street sizzles: TOHO What a Chinese businesswoman knows that might interest you How to cook : Chinese Chow Mein 2 Going around Chinatown After visiting the Chinese district‚ I am sure these experiences will make you always want to go back. By Angel Luke Bagano I went to Chinatown for the first time because we had to
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Ten Trends That Will Impact Foodservice in 2013 Published on Wednesday‚ 28 November 2012 19:50 Written by The Editors From menu evolution to an increased emphasis on beverages‚ Technomic takes a look at ten developments that will shape the foodservice industry in the coming year. Technomic‚ the Chicago-based market research firm‚ has developed its list of ten trends that will impact the foodservice industry in 2013. Some of these developments are mainstream trends among major players‚ others
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Approved life jackets. There is a stamp inside life jackets that are tells the user that they are approved. Around 20-30 times a summer‚ I get complaints about patrons children not being allowed to wear water wings‚ unauthorized life jackets‚ and bring noodles into the water. However‚ there is a logical reason for this rule being in place. Flotation devices that aren’t Coast Guard Approved are not guaranteed to keep anyone’s head above water‚ especially an
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Contents Acknowledgment 2 Chapter 1 (about the country) 3 Chapter 2 (history of Cuisine) 11 Chapter 3 (the Menu of the Day) 17 Chapter 4 (Kitchen Brigade) 22 Chapter 5 (Report‚recipe and costing) 24 Chapter 6 (comments) 43 Chapter 7(conclusions) 45 Acknowledgment This assignment would not have been possible without the support of many people. I would like to express my deepest and sincere gratitude to my dear lecturer‚ Chef Arieff who was abundantly helpful and offered invaluable
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My most memorable dining experience surprisingly happened on a regular midweek evening. I was packed and ready for my month trip‚ my flight was scheduled early in the morning and I knew I had some time on my hands. I wanted to spend it with my best friend before I left‚ and with that great idea in mind I headed to her place of work‚ Emeril’s Restaurant. I had never dined there before due to the pricy tag that every fine dining restaurant carries‚ but that day I decided to start my vacation early
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Introduction Food habits are developed by environment‚ available ingredients‚ climate‚ and even factors like class and income. Though food is first and foremost a basic necessity‚ it is also a cultural symbol Sushi is well known with Japan‚ fish and chips popular in Britain‚ and tacos are associated with Mexico etc. Spain A significant portion of Spanish cuisine derives from the Roman‚ Jewish and Arab traditions. The Moorish people were a strong influence in Spain for many centuries and
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1980’s‚ there still wasn’t a lot of immigrants living there‚ so he couldn’t eat the food that he was used to here. Rice‚ bread‚ noodles‚ were some foods he was familiar with‚ but he did try other food. It was then where he found his now favorite food‚ pizza‚ saying‚ “I ate a lot of pizza. It tasted very good.” That was pretty much all he ate in high school‚ pizza and noodles. “I think I probably ate too much pizza‚ though at that time‚” he
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