survey can be summarized into the following points; In regards to a customer profile those aged between 26-35 years old with children‚ an income between $22‚500 to $75‚000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals. Another key finding from the research survey is that of the customer profile
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Case Study Springfield Nor ’easters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Nor ’easters‚ was recently introduced. The Nor ’easters baseball season is set to start
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
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sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as the Red Sox play a little over an hour away. The next hurdle to overcome was the demographics of Springfield. Nearly 25% of families lived below the poverty line‚ which is not an ideal situation when trying to sell tickets. In my personal
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Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of
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Minor League baseball is much simpler form of baseball than what a lot of people watch on TV at the major league level. Minor league baseball is more of a local business due to their local popularity and finances. The recent problems with the economy have hit the Long Island Ducks very hard. I’m going to recommend three new strategies to implement this season to build business not only this season but in seasons to come. This season I would like to introduce Duck Nation. Duck Nation is a is a group
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Nor’easters was a new Class A minor league baseball team‚ which would start the first season in June 2009. The marketing director‚ Larry Buckingham‚ had to design the price scheme for the new season. Springfield was the third largest city in Massachusetts with 55‚338 residents and around 60% of the households were families with children below 18. However‚ Springfield offered few spectator opportunities for sports fans‚ the only way to attend a professional baseball game is to drive to other cities
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Easter is one of the most important Christian festivals which is observed in March or April. On this day the Christians celebrate the resurrection of Jesus after his death by crucifixion which is believed to have happened during this time around 30-33 A.D. In Western Christianity‚ Easter always falls on a Sunday between March 22 and April 25. The following day this is an Easter Monday‚ a holiday in countries having predominant Christian tradition. In Western countries‚ Easter marks the end
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Easter in Ukraine. Easter (in Ukrainian: ‘Velykden’ or ‘Pasha’) is the most important holiday of the year in Ukraine. It’s celebrated on each first week after vernal equinox and full moon. Preparation for Easter starts seven weeks ahead of time with the advent of Lent. Believers don’t eat meat and any animal products. Palm Sunday‚ the week before Easter‚ is known in Ukraine as Willow Sunday. People bring home willow branches which have been blessed in church and beat this willow of children
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2012 ENG 205 Shorter Writing Summary In the article‚ “Who Killed Easter Island” by Jared Diamond he states that people can affect and destroy our environment and natural resources. Easter Island can be used as a warning that cultural and environmental dangers exist due to overexploitation. Although‚ civilizations have vanished from the island it still has a remaining mystery and history to its untouched landscape. Easter Island was formed out of an ancient volcanic eruption; the island is only
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