2012 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY; A SURVEY IN THE SECTOR OF BANKING Assist. Prof. Dr. Duygu KOÇOĞLU* Sevcan KIRMACI Abstract In the centre of marketing activities today is the customer satisfaction. For the banks to be successful in the intensively competitive environment‚ they are bound to attach importance to customer satisfaction. The purpose of the present study is to reveal the relationship between the banks’ customer relationship management and the customer loyalty
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Project Proposal Project Information Project: | Customer Relationship Management | Project Time-frame: | December 2012 – February 2013 | Summary: | (Customer Relationship Management records the feedback of the client. ) | Background and Motivation What is the setting and history behind this project? Customer Relationship Management concerns the relationship between the organization and its customers. Customers are the lifeblood of any organization be it a global corporation with thousands
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Proposals to improve competitive capacity through Customer Relationship Management implementation at Vietnam Airlines Introduction Since Vietnam joined the WTO‚ it has created conditions for the economy to grow at a high speed and brings many advantages as well as challenges for enterprises. The competition is intense in all markets‚ with features and new aspects. Transport services sector‚ especially air transport is not out of the general trend to Vietnam to implement its commitments
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November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success. Customer relationship management (CRM) is a strategy that can
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2. What management‚ organization‚ and technology factors were responsible for Symantec’s difficulties in overhauling its ERP systems? Management‚ organization‚ and technology factors that responsible for Symantec’s difficulties in overhauling its ERP systems were: Management: -Customer relationship management • Since CRM is a strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them‚ but Symantec seemed to be neglecting
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an acronym for customer relationship management‚ and the software products are designed to improving customer satisfaction. Broadly‚ a CRM provides software that allows a business to track customer relations‚ trends‚ and transactions that determine effectiveness of sales campaigns CRM is an acronym for customer relationship management‚ and the software products are designed to improving customer satisfaction. Broadly‚ a CRM provides software that allows a business to track customer relations‚ trends
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Research Procedure14-15 Reference List 16 CHAPTER 1 1.1 INTRODUCTION AND BACKGROUND Customer Relationship Management is part and parcel of every business organization and it is also one of the most important tools as businesses depends very much on customers for sustenance in the business world. Customers are the main source of income for any business organization. Customer Relationship Management is a form of business strategy which is used by many businesses as it enables the organization
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Customer Relationship Management Relationship Marketing • All marketing activities directed towards establishing‚ developing and maintaining successful relationships. Customer Relationship Management • Comprehensive strategy and process of acquiring‚ retaining and partnering with selective customers to create superior value for the company and the customer. Importance of CRM • • • • Growing de-intermediation process Growth of the services economy Emergence of TQM/ JIT/ MRP/ ERP Advent of digital
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and their delivery in the banking and finance industries. Customer services and customer satisfaction are their prime work. Current banking sector has come up with a lot of initiatives that oriented to provide better customer services with the help of new technologies. In the recent past‚ banks have slowly realized the importance of building and maintaining customer relationships. Concentrating and continuing customer relationship management in banks are the emerging trends in banking industries.
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Case Analysis: Nordstrom October 6th 2011 Former Nordstrom employees accuse them of using unfair labor and discriminatory practices to intimidate employees and force them to perform tasks like stocking and picking up merchandise during non-working hours . Nordstrom employees receive little formal training when hired or promoted to new positions‚ but they are expected to perform their duties consistent with the “Nordstrom Way” which is customer service above and beyond the call
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