International Journal of Advancements in Research & Technology‚ Volume 1‚ Issue 4‚ September-2012 ISSN 2278-7763 1 A Study On Direct Selling Through Multi Level Marketing F. MARY MERLIN Department of Management Studies‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. Email: mary.fmerlin@gmail.com ABSTRACT Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited
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I would suggest that Nordstrom use several different customer insight methods in order to truly understand the needs and wants of their customers. A very good idea for them would be to tune in on social media listening. The web is constantly growing and social media has become a large accepted part. It can easily be used to gather information from customers quickly and the best part is that it’s completely free. Nordstrom should provide customers with an easy way to leave feedback on their products
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psychology of selling: Why people buy? MM4781 Tan Kuangming 12133304D Introduction When sales people are communicating the sales message to the customers‚ it is important to know the reason behind consumer behaviors. In other words‚ why people buy? Based on the reasons‚ sales people can decide what kind of products are suitable for the customers‚ the content of the presentation and the negotiation skills for achieving win-win situations. Therefor‚ the psychology of selling is to master
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long way. The sales profession is one of the oldest and most underestimated jobs. In former times a salesman was travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering
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The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools
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Executive Summary The purpose of this paper is to present an in depth analysis of the luxury retail industry. This report will examine all pertinent aspects of Nordstrom Inc. and the highly competitive retail industry by focusing on the fashion specialty department stores. The U.S. economy has been hit hard due to soaring oil prices‚ the threat of inflation‚ and high unemployment rate‚ resulting in low consumer confidence. Consumers have been hit especially hard and are trading down in consumer
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Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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Identify and interpret trends in personal selling Level 5 Credits 5 Purpose People credited with this unit standard are able to: evaluate technologies; evaluate organisational factors; interpret legal‚ regulatory‚ and social trends; and interpret international and global trends; that impact on personal selling. Subfield Retail‚ Distribution‚ and Sales Domain Wholesale Status Registered Status date 20 June 2008 Date version published 20 June 2008 Planned review date 31 December 2013
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Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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goes according to plan. Tom has influence on the final decision. Greg Runyon Greg’s primary needs are to one; produce the product and two; make sure it is of the right standard. Greg has little influence on the final decision. Vijay Sethi Vijay’s primary needs are to make sure that Sue works effectively and that the correct
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