1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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2: THE MANAGEMENT ENVIRONMENT • • • • Explain what the external environment is and why it’s important. Discuss how the external environment affects managers. Define what organizational culture is and explain why it’s important. Describe how organizational culture affects managers. What Is External Environment? External environment is the factors‚ forces‚ situations‚ and events outside the organization that affect its performance. Understanding External Environment What Role Do
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Market Environment As a software development company‚ the company targets to provide the increasing demands for software products not only to big corporations but to small-scale businesses as well. This is also to foster the company’s purpose of reaching to a wider margin as possible customers. The company also caters to private individuals for personalized and customized projects to fit their specific needs. To all the company’s possible customers‚ the company offers services such as software
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Environment Neuman views environment as the totality of three types of stressors that interact with a person at any moment in time‚ they are internal‚ external and created forces (intrapersonal‚ interpersonal and extrapersonal stressors). (Creasia & Friberg‚ 2011). The Internal environment exists within the client. The External environment exists outside the client system. The extrapersonal environment is an environment that is created and developed unconsciously by the client. The
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Three dimensions and of the information environment and its actors The information environment is made up of three interrelated dimensions: physical‚ informational‚ and cognitive (JP 3-13‚ pp. I-1‚ I-2). A. The Physical Dimension. The physical dimension is composed of the command and control (C2) systems‚ and supporting infrastructures that enable individuals and organizations to conduct operations across the air‚ land‚ sea‚ and space domains. 1. It is also the dimension where physical platforms
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STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI) BY ABASS‚ Abibu Oshoke DEPARTMENT OF MARKETING‚ COLLEGE OF ADMINISTRATION WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI Phone no: 08035838743 e-mail. Address: abassabibu@yahoo.com OCTOBER‚ 2011 STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC
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of Contents I Executive Summary…………………………………………………………………….. page 2 II Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers v. Publics vi. Company vii
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BUSINESS ENVIRONMENT ACKNOWLEDGEMENT We would like to thank our professor ANUPA GODSE for giving us the opportunity to carry out this project. It was a very enriching experience. We look forward to doing more of such projects in the future. INDEX Acknowledgement…………………………….……………………….……….1 Introduction to the company………….………………….………3 Introduction to the case……... …………………………….….4-5 The legal battle…………………………………………….......6-9 Time line of the case study….…………………………………
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Porter five forces Prepared by Dean Content 1. Introduction 2. Explanation of the Porter Model 3. Porters five forces Automobile industry 4. Conclusion and weaknesses 1. Introduction Audi History It all began with August Horch‚ one of Germany’s pioneering personalities automobile engineers. He set up business on his own in 1899‚ establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. August Horch left the company in 1909 and immediately
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main aim of this assignment is to provide the necessary understanding of an organization‚ the objectives and responsibilities of stakeholders and organization and the influence of stakeholders in between business and the local‚ national and global environments. Task-1: 1.1. To identify the purposes of different types of organization To accomplish different goals organizations are set up in specific ways and to achieve these goals structure of an organization can help to its progress. The
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