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Assignment 1 Ecommerce 320 May 4‚ 2012 Part A: Short-Answer Questions (30 marks total) Answer each question in one to two paragraphs. 1. What are the major differences between pure play e-commerce and bricks-and-clicks operations? What are the benefits and limitations of each? (5 marks) Pure play e-commerce are virtual retailers that sell directly to consumers over the Internet without maintain a physical sales channel. Virtual e-tailers have the advantage of low overhead costs
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Exam 2 Key Terms CH.7 TRADE AREA- geographic are that incompasses most of the customrs who would patronize specific retail site. FREESTANDING SITE- indivisual isolated store unconnected to other retailers. OUTPARCELS- not connect to other stores in a shopping center but located on the premaces. CENTRAL BUSINESS DISTRICT- traditional downtown business are in city or town. MAIN STREET- shopping area in smaller town or to a secondary business district in suburb or within a larger city. INNER
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PRINCIPLES OF MARKETING - MKTG_310_C_12-53 February 7th‚ 2013 Minority Research Paper # 1 HISPANIC AMERICAN Question: Total numbers in the U.S. Answer: 52.0 million is the estimated Hispanic population of the United States as of July 1‚ 2011 Question: Percent of the total U. S. population Answer: 63% of Hispanic-origin people in the United States who were of Mexican background in 2010. Question: Rate of growth Answer: More than 1 of every two people added to the nation’s population
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SWOT Discussion Strengths: J.C. Penney will be offering complimentary services with the addition of the “Town Square” into all J.C. Penney stores. Already they have been offering free children’s haircuts every Sunday which has drawn much customer interest to the company. The new unique layout of the stores that Ron Johnson is pushing through will make the stores easier to navigate through. Customers will also have a unique experience from any other store with the additions of “Town Squares”
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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I. Problem Definition J.Crew at Stonestown mall is having difficulty targeting San Francisco State students to shop at their store‚ even when J.Crew offers a 15% off discount to college students. J.Crew is a very successful brand that reaches out to young business professionals; however J.Crew‚ specifically at Stonestown mall‚ is having difficulty reaching out to the college students at San Francisco State University. J.Crew believes the students at SFSU are a smart target to reach‚ considering
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Marketing Strategy Target Market When Quiksilver announced the start of its women line Roxy in 1990‚ they defined the brand as a “fun‚ bold‚ athletic‚ daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic‚ demographic‚ psychographic‚ and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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INTRODUCTION Country road has always been one of Australia leading premium stockists of apparel and home wares. Country Road began as a small manufacturer but expanded and diversified to become a leading wholesaler/retailer of apparel and home wares in the Australian market. The great success of this fueled the company into an expansionary strategy into the lucrative yet highly competitive US markets and also further along the way into the Asian markets. The strategy of international expansion into
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