Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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definitions are not easily comparable. B. FDI IN MULTI-BRAND RETAIL Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian Retail market is estimated to be US$ 50 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world‚ with 1.2 billion people. As of 2013‚ India’s retailing industry was essentially owner manned small shops. In 2010‚ larger format
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Retail Sector in Malaysia Retailing is a commercial transaction in which a buyer intends to consume the good or services through personal‚ family or household use. Retailers are business firms engaged in offering goods and services directly to consumers. In Malaysia‚ the supervision of the wholesale and retail sector falls under the supervision of the Ministry of Domestic Trade and Consumer Affairs (MDTCA) through the Committee on Wholesale and Retail Trade. The Committee was set up in 1995
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Marketing Mix Decisions IE 153—WSWX Marketing Mix The term “marketing mix” became popularized after Neil H. Borden published his 1964 article‚ “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ Source: http://www
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In the script “Shadows and Sovereigns” author Carolyn Nordstrom is exploring the notion of state as the ultimate authority of security‚ power and social control and how this status is crucial for its economy’s progress‚ locally and internationally. While scrutinizing the state’s power‚ “The Sovereign”‚ she embarks upon the discovery of another hidden non-state power which is equally strong‚ but illegal/illegitimate‚ operate through gigantic trade networks‚ are transnationally spread‚ have profound
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1-10-13 BMMT Costco is basically a retail/wholesale store that defies the laws of retailing. They take the rules‚ bend‚ and do the complete opposite of it and makes a profit off of that strategy. Costco’s demographic is based on and catered to college-educated individuals with an annual salary of at least $100‚000 a year. What makes them unique is that they do the opposite of what you see and know about most retail stores and they have become successful at doing that. This strategy alone is why
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Environmental Management………………………………………………..8 2.5 SWOT Analysis…………………………………………………………….9 Task 3…………………………………………………………………………..11 3.1 Traditional and extended marketing mix…………………………………..11 3.2 Prospect and Concept of marketing………………………………………..12 Task 4……………………………………………………………………..……14 4.1 The Extended Marketing mix(7Ps)………………………………………...14 4.2 Tesco Pestle Analysis……………………………………………………...16 References…………………………………………………………17 Task 1 1.1 Introduction:
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Retailing Perspective: Challenges and Opportunities Author: Dr. Deepanjana Varshney Designation: Professor Mail id: dvfaculty@rediffmail.com Retailing has been defined as business activities involved in selling goods and services to consumers for their personal‚ family or household use (Berman and Evans‚ 2001). The emergence of new formats and the evolution of modern retail in India has attracted attention in recent years. The business press in India has carried several articles and news
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Windshield Repair Service‚ Inc. Strategic Business and Marketing Plan Table of Contents 1.0 Executive Summary 2 1.1 The Services 2 1.2 Financing 3 1.3 Mission Statement 3 1.4 Management Team 3 1.5 Sales Forecasts 3 1.6 Expansion Plan 4 2.0 Company and Financing Summary 4 2.1 Registered Name and Corporate Structure 4 2.2 Required Funds 4 2.3 Investor Equity 5 2.4 Management Equity 5 2.5 Exit Strategy 5 3.0 Products and
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