MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped
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Analysis of the Airline Industry Parameters of the Industry American Airlines is a subsidiary of AMR Corporation and one of the leading airlines in the U.S. It has two subsidiaries‚ that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation‚ its size of fleet and miles covered in passenger transport. It has an extensive operation of both domestic and international flights in North America‚ Latin America‚ Europe‚ Asia and
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PEST Analysis On Iran Telecommunication Industry Mona Yoosefi Siavash Farahbakhsh Seyedeh Sara Mohammadi Omid Maghazei Fariba Tavakoli Parisa Bakhtiari May 2012 Professor A.Rangone (787193) (786283) (787582) (786142) (787217) (787226) Business Strategy GDP(Purchasing Power Parity) (Billion$) GDP Current Prices ($ Billion) 1000 500 450 900 400 800 350 700 300 600 250 500 200 400 150 300 100 200 50 100 0
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ASIA PACIFIC UNIVERSITY OF TECHNOLOGY AND INNOVATION BUSINESS ENVIRONMENT (ABUS001-3-1) GROUP ASSIGNMENT BUSINESS ANALYSIS OF MOROCCO STUDENT NAME: MUKTADIR AHMED CHOWDHURY (TP028335) MOHAMED TAUSIF SHAIKH (TP028207) EFAZ AHMED (TP028309) MUHAMMAD SHOAIB (TP028023) INTAKE CODE: UCD1F1203 LECTURER NAME: TEE CHEE HOONG HAND OUT DATE: 4th APRIL 2013 HAND IN DATE: 2nd MAY 2013 Contents Acknowledgement 3 INTRODUCTION 4 Importing and Exporting 5 Ferrying 5 Oil 5 Phosphate 5 POLITICAL 6 Economy
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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With the expansion of McDonald’s into many international markets‚ the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British
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values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis 14 Economic Analysis 16 Social Analysis 18 Technological Analysis 20 Competitor Analysis 21 Major Competitors 21 Market share of Competitors 22 Competitors Goals 23 Competitors Strategies 23 Internal Environment analysis considering the Value chain 24 Major departments & functions in Telenor 24 Departmental functions in Value
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The first brand position that was briefly considered for the Discovery was the position of being The More Affordable Range Rover. The benefits of this positioning were that they could use the established Range Rover brand that SUV consumers in America understood and trusted‚ but for a more affordable price. They decided against this brand positioning because of the experience they had with the Range Rover Hunter. In focus groups that they conducted‚ it seemed that there was a market for a less
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