What did they establish as the brand essence? What do you think they should do for year two?] CP + B faced many challenges in developing a branding strategy for the MINI in the United States. First‚ although the brand had a rich history in Great Britain and Europe‚ only 2% of Americans were familiar with the new MINI when it was first launched. As such‚ it did not make sense for CP + B to simply copy the branding strategy used for MINI in Europe‚ which was largely predicated on the automobile’s
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covered by law Minimum Wage Health & Safety Training b) List three main features of current employment legislation Employment Rights Manual Handling and Operations Regulations RIDDOR 1995 Aiii Briefly outline why employment law exists Employment law exists to protect all workers‚ to regulate relationships between employer and employee and to establish minimum standards and equality of treatment for all workers. Task B Bi Describe the terms and conditions of your employment
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Name: Brandon Banesely Bullah Unit Code: BSBMKG502B Unit Name: Establish and Adjust the Marketing Mix Assessment: Task B – Case Study – 7 Eleven: Promoting a Branded Product Range. 1. Why is it important for 7 Eleven and Krispy Kreme to keep offering customers new products and flavours? 7-Eleven sees the potential of Krispy Kreme’s segmentation which their customers like variation in doughnuts flavours. Therefore‚ 7-Eleven continues to work with Krispy Kreme develop new rotational flavours in addition
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Marketing B. Advertising D. Mixing Markets A (347) 2. The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras? A. production era C. marketing era B. selling era D. customer relationship era B (348) 3. Which of the following describes the marketing era immediately after the development of mass production assembly lines? A. production era C. marketing era B. selling era
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a person who studies the mind and behavior and specializes in diagnosing and using "talk therapy" in treating emotional disturbances‚ mental illnesses‚ and behavioral problems. One of the many influential psychologists in American psychology is John B. Watson‚ Father of Behaviorism. Watson is best known for his life‚ behaviorism‚ career achievements and Little Albert Experiment. John Watson was born January 9‚ 1878‚ in South Carolina to Emma and Pickens Watson. His mother‚ Emma‚ was a very religious
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RULES OF TABLE SERVICE 1. Smile and be cheerful when serving/ attending to customers. 2. Serve all drinks and solids from the right. 3. Serve bread and butter from the left. 4. Present food from the left. 5. Use your farthest hand when serving. 6. Never show your thumb on the edges of the plate. 7. Never reach in front of the guest or across the guest to serve another guest. 8. Serve ladies first. If these are children‚ serve them first‚ the lady next‚ then the gentlemen
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of many management and leadership theories. Which one of the following does not include the concept of participation? (p. 248-249) a. Theory X and Theory Y b. Leader behavior research c. Contingency models d. Trait approach* 2. Ford Motor Co. is an example of a company that: (p. 249) a. has moved fully towards team-based management b. combines teams with more traditional structures* c. continues to be successful without using teams d. has found the use of teams highly challenging 3.
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Group B Streptococcus Infection‚ Newborn Group B streptococcus (GBS) is a type of bacteria that can cause an infection in a newborn. This bacteria is often found in the vagina and rectum of healthy women‚ but this does not mean that the woman has an infection. Most newborns who are exposed to GBS from their mother do not get infected. In some cases‚ however‚ GBS can cause serious infections in pregnant women and newborns. If the newborn is infected in the first 7 days of his or her life‚ the infection
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Scope City‚ Incorporates (B) FIN 411 1. The historical WACC is a calculation of firm’s cost of capital over past years. It shows what returns were generated over those years‚ and shows how the capital market assessed the firm in those past years. The marginal cost of capital tells us the cost needed to raise the last dollar of capital. It is the minimum acceptable rate of return. In other words‚ it shows the cost of future financing. The historical WACC and MCC are very important for investors
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of new wilderness areas would be considered a(n) a. ecologist. b. preservationist. c. restorationist. d. conservationist. ____ 2. Natural capital includes all of the following except a. sunlight. b. air. c. water. d. soil. ____ 3. All of the following illustrate exponential growth except a. the king who promised to double the number of grains of wheat he put on each successive square of a checkerboard. b. human population growth. c. driving 10 mph for one minute; then
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