psychological and the emotional gratification that the consumer derives. A very good example from our company‚ Hindustan Lever Limited‚ is Lux. This is a brand that has been marketed as ‘the soap of the stars’ for more than 50 years. Endorsed by film stars‚ it is a product that has always stood for glamour and luxury. A deep engagement of consumers over the last couple of years has shown that the consumers in Lux’s target segment looking for Luxurious Products that make her feel beautiful and special. A deep
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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Int. J. Production Economics 141 (2013) 529–540 Contents lists available at SciVerse ScienceDirect Int. J. Production Economics journal homepage: www.elsevier.com/locate/ijpe Postponed product differentiation with demand information update$ Juliang Zhang a‚ Biying Shou b‚n‚ Jian Chen c a b c Department of Logistics Management‚ School of Economics and Management‚ Beijing Jiaotong University‚ Beijing 100044‚ China Department of Management Sciences‚ City University of Hong Kong‚ Hong
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FACTORS AFFECTING COMMUNICATION SKILLS OF CTC-II QUIRINO STATE UNIVERSITY‚ CABARROGUIS CAMPUS Background of the study All students graduating from College must be able to communicate. This includes the Computer Information System majors. They should be able to read‚ write‚ speak‚ and comprehend in order to communicate technical issues to their peers‚ supervisors and end users. In fact employers are increasing demanding this of their entry level employees. Software programming skills
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MOTIVATIONAL FACTORS AFFECTING THE ACADEMIC PERFORMANCE OF THE STUDENTS IN CAVITE STATE UNIVERSITY- IMUS CAMPUS Jessa C. Mercado Macario A. Cruzado III Armielyn D. Aguinaldo A research proposal submitted to Ms. Azelle Charese Agdon. Instructor‚ Department of Economics Cavite State University Imus City‚ Cavite. In partial fulfilment of the requirement for subject DCEE 28‚ Methods of Research Bachelor of Science in Office Administration INTRODUCTION Motivation is a process
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increasing demand of the market. Discoveries in additives would also provide industry players an answer to cope up with the markets changing taste and preferences with them now being able to produce sugarless sweeteners and caffeine-free products. Moreover‚ prospects of a self-freezing can‚ a smart vending machine‚ and faster fountain dispensers have spurred developments in the distribution of industry products. Demographics. Age and ethnicity are two main characteristics that affect consumer preference
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National University of Science and Technologhy NAME: DAVID SURNAME: MAKACHA STUDENT NUMBER: N0070508B COURSE: MEDIA IN AFRICA DEPARTMENT: JOURNALISM AND MEDIA STUDIES QUESTION Outline factors hindering the development of film Industry in Africa Gebre-Egziabher (2006) notes that film was first introduced in Africa in the 1920s. It was used as a propaganda tool to manipulate the Africans to endorse the white minority rule. Gebre-Egziabher (2006)
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3 THE THEORY OF TRANSLATION OF A DRAMATIC TEXT In general‚ translation is “rendering the meaning of a text into another language in the way that the author intended the text.” (Newmark 1988‚ p.5) However‚ the mission of a translator of a dramatic work is slightly different from any other literary piece. A dramatic text is written in order to be performed on stage. The translator of such a text has therefore to bear in mind that the readers (i.e. the audience in this case) shall not
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HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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College grading is an exceptionally complex phenomenon because it is subject to both external social forces and internal changes of the participants (for example‚ students‚ faculty) policies and practices (for example‚ grading policies) and other factors (Birnbaum‚ 1977)Ecoamists view grades as a reward for academic performance‚ which is assumed to be related to individual academic ability as well as the quantity and effort the student puts forth in educational activites (Becker‚ 1965; Hanushek 1979)Psychologist
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