度和标牌翻译的准确度上，但是相关的问题依然存在。 本文运用“翻译目的论”的原理，从翻译的目的性出发，列举例证分析了广州公共标识语的翻译现状，对几种不同类型的公共标示牌进行理论分析，指出错误，并提出相应翻译策略。 [关键词] 公示语标牌、翻译目的论、旅游 Translation of Public Signs in Guangzhou：Skopos Theory Perspective [Abstract] The translation in tourism plays the important part in overseas travel while bilingual public sign is an essential part of the translation in tourism. Guangzhou‚ as an economic and cultured capital of south area in china‚ attracts millions of foreigners. It is doing better in bilingual
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environment. Therefore the question I have chosen to research is: “Overtime‚ how have fashion choices changed for adolescent girls and what impact does it have on their identity formation?” SECONDAY RESEARCH Through my secondary research‚ I have found both positive and negative agreements regarding my question. The theory of identity being shown through a person’s outfit varies. In any society‚ reading clothing is part of human interaction” to “we are what wear” addresses the issue in consumer
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Case Analysis: Elektra Products‚ Inc. Problem/Issue Analysis: This case details the change in the Elektra Products‚ Inc. company into an employee involved and empowered organization. It discusses how Martin Griffin and the rest of the department heads deal with the implementation of the empowerment campaign. Primarily‚ majority of the company employees upon hearing of the plan have shown disinterest and skepticism to the idea. The negative response towards Griffin’s speech supports such and is
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sisHow to Analyze a Paper & Forest Products Company Standard and Poors (April 2002) The production of paper and wood products alike depends upon timber resources for raw materials‚ and most companies in the industry produce both categories of products. The markets for those products‚ however‚ are often unrelated. Product Mix The first thing to examine when reviewing a paper and forest products company is product mix‚ which has a heavy bearing on a company’s financial results and future outlook.
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Four Products Case Question 1. Which of the four products are you most optimistic about in terms of likely success? Why? Answer: I really like two ideas presented in the case: Stave Jigsaw Puzzle and Polytrack. Both are dealing with big money and luxury; while one is aimed to please‚ impress and entertain real “big wallets” owners‚ the other seems to be a real innovative breakthrough in equestrian sport. Stave Puzzle attracts me with a perfect match of the target market – rich fine people who
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their main promotional tools. PepsiCo also uses social networks such as Facebook‚ Twitter‚ and Youtube to advertise. They have also partnered with Hulu and Spin magazine and sponsored music events. They have hired celebrities as product endorsers to advertise their product and‚ most importantly‚ they have contributed to organizations to help many communities. • What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign? This innovative
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Translation In Movies Names I. Introduction As we all known‚ film is an audio-visual art. This glamorous act is a magnificent gem in human history‚ which creates romantic stories and leads human into a marvelous land we have never come before. Looking back to the development history of film‚ we cannot deny that film reflects the society reality and the time spirit. As the cultural exchange between China and overseas become booming‚ film plays an important role as culture envoy. Film was
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exceptional job of identifying the problems of Avon Products‚ Inc‚ developing a strategic vision‚ and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement‚ in order to boost the success of the company. There are seven major aspects of Andrea Jung’s strategic execution and their business results presented within the case. AJ recognized the first and most important change
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Company Introduction‚ Market Segmentation & Product Positioning Antonio Sanguinetti Dr. Eva Ananiewicz Strayer University Marketing Management July 21‚ 2012 This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly‚ this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing
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Product Red 13 April 2014 Introduction Over the years‚ businesses have evolved to incorporate consumer views in their practices. As a result‚ consumer power has become an influential force that directs organizational strategies towards ethical practices. Based on the previously mentioned view‚ an evaluation of Product red’s strategy provides insight on its strengths‚ weaknesses‚ and improvements. Product Red Harvard Business School (2009) argues that numerous challenges
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