Introduction The Duna Hotel franchised by the intercontiential hotel chain located in the city of Budapest‚ was taken over and restructured by the Marriott. Because the hotel in 1992 became privatized by the Hungarian government it became an imident threat to the Intercontinental franchising chain‚ because of how much the government demanded change and control in the market share of the hotel and hotel industry. The Duna Hotels reputation was being ruined and two of the biggerest hotel chains Intercontiental
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Explain how technological advances have helped organisations create products/services best suited to customers needs and how they were able to communicate effectively with their target audience. One of the most dramatic forces shaping people’s lives is technology. The pace of technological change in the world is accelerating. New technologies emerge virtually everyday‚ and many of these make products based on older technologies obsolete‚ almost overnight. Marketers must be able to track impending
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Women in Victorian England were seen and treated very differently to how they are treated now. Common Victorian ideas about the “ideal woman” were that she should be innocent‚ passive‚ and always obedient to men. Women had no significant place in political society‚ and had no right to vote‚ work‚ or even own their own money. They were more or less an object owned by either their father or their husband. “The Lady of Shalott”‚ “Cousin Kate” and “Mariana” are all poems on the subject of the role of
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The Story of India NAME SSCI210-1101B-08: Sociology American Intercontinental University Abstract As a society many are not aware that development can be more compelling through knowledge about other society’s life experiences. Even when becoming aware‚ societies continue with the lack of knowledge. This results in consequences in these societies and with international relations. There are tremendous forms of ethnocentrism that can cause crucial social problems‚ such as ethnic cleansing‚
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Turret Lathes The turret lathe‚ as we know it today‚ is a comparatively modern machine‚ and was developed from an ordinary engine lathe by the addition of revolving tool-holding devices called turrets. The turret was at first made of circular form‚ and rotated upon a vertical pivot which had a binding nut whereby it could be held in any desired position. The circumference of the circular turret was drilled and reamed for four tools projecting horizontally from it at angles of 90 degrees with each
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Literature review Effect of organizational culture on organizational performance Engr.Hafeez Ur Rehman BS Electronics Engg. UCET IUB MS Electrical Engg. UET Lahore MBA Exec. VU Pakistan Abstract: The objective of this review article is to demonstrate the relation between two variables i.e. organization’s culture & its performance. After study and analysis of wide literature‚ it is reasoned out that organizational culture has deep impact on the variety of organizational process‚ employees
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These two sports giant have always found themselves locked in a battle in seeing who is the best the old vs the new. Michael Jordan “the greatest” is consider the greatest basketball player of all time. Michael Jordan is was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world. As of June 12‚ 2014 Michael had just became the first billionaire athlete. He increased his stake in his basketball team to 89.5% from 80%
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than synthetic ones? How are effective drugs designed? HDR-F-2012 Prontosil – the first antibiotic Prontosil‚ an effective antibacterial agent‚ belongs to the class of azo dyes‚ which were the first commercially produced chemicals; they effectively dyed wool fibers (animal protein). Because they contain N functions‚ the dyes were screened in vitro for antibacterial activity; of over 10‚000 tested dyes none showed any antibiotic activity. However‚ in vivo studies with mice‚ that had been
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Incredible Hulk Means Incredible Band-Aids Band-Aids have been around since the 1920s‚ and they are an internationally known product. Band-Aids must be marketed to an international audience‚ and since most everyone knows what a Band-Aid is‚ the company must rely on marketing techniques to show consumers why the Band-Aid brand is the best choice to purchase. In a Band-Aid advertisement released in 2010 by an advertising company‚ JWT Dubai‚ there is a picture of the Hulk’s hand with a tiny
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definition‚ we can easily understand that brand must have a unique identity to become differentiator with other competitors and this can have a strong relationship with the customers. And we call it branding‚ when that identity‚ idea or symbol is marketed and it is recognizable by more and more people with a certain service or product‚ when there are many other companies offering the same service or product. So‚ branding is the activity to make or developing brand more connected emotionally to the
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