Course Plan – Advanced Marketing Management Dr. Roberto P. Gabiola Session Course Topics Reporter Activity/Evaluation Week 1 Nov 14‚ 2013 Organization of group Introduction to case analysis Professor Orientation / organization of class Lecture / class discussion Week 2 Nov 21‚ 2013 Overview of Marketing Management The 4 Ps to 4 Cs of Marketing Management Professor Lecture / class discussion Week 3 Nov 28‚ 2013 Approaches of Marketing Management Analyzing
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Chapter 20 Notes Personal selling – two way flow of communication between buyer and seller Sales management – involves planning the selling program and management of sales team 20% of CEOs in the largest U. S. corporations have significant sales experience in their work history. Personal selling serves three major roles: 1. they are critical link between firm and its customers‚ 2.Salespeople ARE the company in customer’s eyes 3. Plays a dominate role in marketing program Relationship selling
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known for a lot of things‚ amazing sweet tea‚ good barbeque‚ but have you ever thought about southern hospitality? No‚ it isn’t one of Ludacris’s albums‚ well‚ not in this sense anyway. Southern Hospitality to me is defined as people being willing enough to volunteer their time‚ homes‚ churches‚ etc to the community‚ or even country. Tennessee in particular is well known for their southern hospitality‚ and willingness to volunteer. We’re called the Volunteer State because in the War of 1812 and the
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The Tradition of Southern Hospitality “Southern hospitality… not a tangible thing‚ but an attitude which has been ingrained in southerners forever…” Bee Jackson. Bee Jackson states southern hospitality in perfect truth. Just as a bee’s instinct instructs the bee to concoct honey‚ so the culture dictates the hospitality of the south. I believe that the Gospel‚ taught from the pulpits of the many southern churches‚ inspires this hospitality. My southern experiences fill my mind with memories
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Hospitality: Odysseus & Polyphemus Portal: Seeking Wisdom Amanda Conley Salve Regina University Hospitality: Odysseus & Polyphemus Good hospitality is an expected practice in Greek culture. The King of gods‚ Zeus‚ supports proper hospitality. “Zeus of the Strangers guards all guests and suppliants: strangers are sacred—Zeus will avenge their rights!” (Odyssey‚ 9.304-5) The encounter between Odysseus and Polyphemus‚ also known as “the Cyclops”‚ showed a great example of poor hospitality
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Hospitality can be defined as the practice of entertaining strangers graciously. It was a very important trait in Biblical times. In the New Testament‚ the Greek word translated as hospitality literally means “love of strangers.” In the Old Testament‚ Abraham was the host to angels unaware; he invited strangers into his house‚ washed their feet‚ prepared fresh meat‚ had Sarah bake bread‚ and later accompanied them as they left (Genesis 18: 1-15). Even today a traditional greeting by Bedouin people
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Contemporary Hospitality Industry Assignment 1 Task 1 Understand the current structure of the hospitality industry 1.1 Demonstrate the diversity of the hospitality industry explaining how it has achieved its current complexity‚ scale and scope.Your answer maybe made more clear by using specific examples. The hospitality is all about to satisfy the customers ‚ welcoming them and make them feel special.The hospitality industry
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In The Odyssey by Homer‚ hospitality is honored by many‚ such as Nestor and Penelope‚ however‚ there are still some people and creatures who do not show hospitality‚ like Polyphemus. Hospitality is the act of honoring a stranger‚ rather it’s a wealthy traveler or a poor person‚ by comforting and aiding him or her. Usually‚ you are required to bring the person into your house and give him something to eat and a place to rest. Showing honor to your guest is an act of loyalty to Zeus‚ however‚ the traveler
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Culture‚ Hospitality and Tourism The word “culture” cannot be defined with a precise and singular definition. In fact‚ Raymond Williams‚ a leading cultural theorist‚ pointed out “Culture is one of the two or three most complicated words in the English language” (Williams 1983:87). There are more than one hundred definitions of culture depending upon the various academic disciplines‚ ranging from literacy studies to anthropology and sociology. Different scholars have different views about what
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traveler up to many dangers while making their way to their destination‚ such as mugging‚ murder‚ not being able to find nutrition‚ or not having a place to stay. To avoid these hardships‚ almost every Greek abided by the concept of hospitality. In The Iliad‚ hospitality was shown when Achilles accepted the heralds into his camp‚ when the story of Bellerophon and Oeneus
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