International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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Business Case Scenario: State Street Bank - Investment Bank (Custodian Bank) and the Use of IT services History: State Street Corporation‚ known as State Street‚ is a US-based international financial services holding company. State Street was founded in 1792 and is the second oldest financial institution in the United States. The company’s headquarters are at One Lincoln Street in Boston and it has offices in 25 countries State Street is organized into three main divisions. The Global Services
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Supplementary Notes (Business Model) Key Resources Financial support Parent company CEC International Holdings Limited [2] The reason why 759 Store survives is because it has its parent company as a backup support. The parent company provides financial support to its retail business [2] Physical shops The business aims to provide a relaxing and spacious space for its customers. [3] Majority of 759 Stores’ physical have very simple and warm interior decorations. The physical shops are usually
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Business & Professional Ethics Notes Chapter 5: Corporate Ethical Governance & Accountability Modern Governance & Accountability Framework- To Shareholders & Other Stakeholders New Expectations- New Framework to Restore Credibility • A corporation’s reputation could be significantly affected by irritated stakeholders • Enron‚ Arthur Andersen‚ and WorldCom debacles showed the world the faults and vulnerabilities inherent in the old style shareholder-only governance and accountability model •
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The INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD‚ Boulevard de Constance 77305 Fontainebleau cedex‚ France. Email: craig.smith@insead.edu ** Professor of Business and Marketing at the Mendoza College of Business at the University of Notre Dame 394 Mendoza College of Business Notre Dame‚ Indiana 46556-5646‚ USA. Email: Patrick.E.Murphy.72@nd.edu A Working Paper is the author’s intellectual property. It is intended as a means to promote research to interested
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Management and business organization NOTES: Chapter 3 Introduction: 1. What is an organization: Consists of two or more people that have consciously arranged to create a basis from which to function on a regular basis to achieve a common goal. Despite differences the four common factors that organisations share are: people‚objectives‚ structure and management. Watson refers to 3 aspects of organisational life: o Importance of creative‚ critical and situation defining characteristics of the
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part (b). a) Prepare a business case for a situation at your workplace where you need to acquire more staff. You may wish to use a business case template such as the ones provided for part b‚ or follow your organisation’s procedures/template for business case development. OR b) Complete a business case using the following information. You may wish to use a business case template such as the one provided. Task 1 I have chosen option B Business case – New staff request |Name
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volume discount. Customers‚ however‚ viewed the program as merely a dog-and-pony show‚ having no subBenson Shapiro‚ Kasturi Rangan‚ and Rowland Moriarty are professor‚ assistant professor‚ and associate professor of business administration‚ respectively‚ at the Harvard Bnsiness School. All teach marketing. Elliot Ross is a principal in the Cleveland office of McKinsey &) Company. He focuses on strategy formulation vdth industrial clients. stance. To convince the skeptics‚ top executives personally
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Initiatives: Enhanced forms of corporate philanthropy directly related to the company’s competencies. 8. Corporate Responsibility: The dimension of social responsibility that includes everything from hiring minority workers to making safe products. 9. Corporate Policy: The dimension of social responsibility that refers to the position a firm takes on social and political issues. 10. Insider Trading: An unethical activity in which insiders use private company information to further their own fortunes
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Case#4- Federating Insurance: Targeting Small Businesses 1. When looking at an automobile industry the Federated macrosegmentation would be taking a company like BMW and looking at the market segments in a broader view. For example‚ the owner of the branch must make sure their employees are happy with their job. The macrosegmentation of this would be employee performance. Federated plays a role in this because with great performance comes incentives. Federate gives insurance incentives to BMW
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