FMCG Concept and Definition: The term FMCG (fast moving consumer goods)‚ although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually‚ however‚ the term refers to relatively fast moving items that are used directly by the consumer. Thus‚ a significant gap exists between the general use and the conceptual meaning of the term FMCG. Further‚ difficulties crop up when attempts to devise a definition
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MNG2202 ORGANIZATIONAL THEORY AND BEHAVIOUR SEMESTER II 2013/2014 LECTURER: HECTOR EDWARS LECTURE NOTES CHANGE IN ORGANISATIONS All managers today recognize the inevitability of change‚ that the only constant is change itself. Organizations have always experienced change-evolutionary‚ incremental change. The changes surrounding us are not mere trends but the workings of large‚ unruly forces: the globalization of markets; the spread of information technology and computer networks; the
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increase in the consumer confidence of the product. (Guglielmo‚ 2012) Figure: 1.1 at the bottom indicates the equilibrium point where the demand and supply meet. This is also known as market clearing. Price of iPhone5 S S P1 P* E E1 Top Price Excess demand D1 D
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that when zinc battery sales picked up in 2009‚ there is a drop in alkaline battery sales. This means people started to have money‚ and buying more zinc batteries‚ which are cheaper. This can be explained more in terms of income elasticity of demand. Income elasticity of demand is the responsiveness of demand to changes in income. People tend to spend more on goods
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To raise more revenue‚ Nobody State University increases its tuition so‚ this would not increase the revenue but it would decrease the revenue. If one increase then the other would definitely decrease. No it would definitely not result into more revenue to have more revenue Nobody State University would have to decline some enrollments in order to increase the revenue. Most likely Nobody States University will not decline enrollment so the cost of tuition would definitely be increased. Under
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looking vehicle sitting in the lot. I stopped to take a look at it‚ but the seller was asking way too much for the car. About a month or so later‚ I drove past the car lot and seen the same car that I had looked at previously‚ except this time the price had dropped! I could not understand why until now‚ the laws of supply and demand. There are many factors that could cause changes in the supply and demand curve. One factor that could cause changes in the demand is a person’s income. If a person loses
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to keep the price where they wish it to be. There are numerous small organizations-Circle K is actually one of the larger ones. There are very few organizations in the Technical services arena. The top companies are Northrop Grumman‚ AE-Com‚ Raytheon and SERCO. Price elasticity of demand Product is very price elastic. Product is very price elastic. I would suspect that if there were a change in the price there would also be a corresponding change in demand. The product is very price elastic. Is
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different one‚ say monopoly. This implies that the organization/firm is the only producer in the market and meets all customers’ needs. Two vital factors that can lead to such a change include; withdrawal of a competitor and increase or decrease in price of products (Slack & Lewis‚ 2003). The above change will influence business operations in various ways. For instance‚ there will be increased output since the market share increases. The firm will then increase its cost of operations‚ with notable
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Company Profile |History | |1978 | |Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety bread‚ with the help of experienced American baker‚| |Horatio ’Sye’ Slocumm‚ who had 35 years experience
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Kingsford Charcoal Marketing Plan Introduction: Kingsford Charcoal (“Kingsford”) is the leading brand of charcoal in the United States‚ and one of the largest product groups in the Clorox portfolio. Three out of four households in the U.S. owns a barbecue‚ and grilling has grown in popularity year after year. Kingsford’s revenues grew 1 to 3% annually in the 1980’s and 1990’s. However‚ the summer results in July 2000 were below forecast. The drop in charcoal demand coincided with an increase
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