Chapter 11‚ Class Notes Contents For Chapter 11 Notes • Introduction • Differences between Goods and Services • Classifying Products • Elements of the Product Mix • Product Positioning and Repositioning • Positioning Existing Products • Positioning New Products • Developing and Managing New Products • Developing New Products • Why New Products Fail? • Seven Phases to New Product Development • New Product Strategy Development • Idea Generation • Product Screening and Evaluation • Business
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01. Anatomy of face lip and oral cavity Face: Nasal bone Oral cavity: 1. vestibule- b/w teeth& buccal gingiva and the lips & cheeks 2. oral cavity proper- b/w upper and lower dental arches Roof- palate Post. - oropharynx * When closed is fully occupied by the tongue Lip: o pars cutanea‚ rubbor labi‚ pars mocosa o oribicularis oris m. o Sup. & inf. Labial mm. vessels ‚ nerves Blood supply: Upper lip- sup. Labial branches < facial & infraorbital aa. Lower lip- inf. Labial branches
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Words I must figure out for first business law exam Percurian Nexus – link or linkeages. Caveat Emptor Causa mortis Marbury v. Madison Judgement Enforceability Order Administrative court Civil law Common law Defendants Express powers Implied powers Equity Original jurisdiction Trial court Uniform commercial code Substantive law Statutory law Precedence Plaintive Fixity Appellee Stare decisis Caveat ven ditor Quid pro quo Old bitor dictum Ras judicata Ratio de ci dente Law – and between individuals
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Marketing Exam Notes All The Frameworks Porter’s Five Forces Potential Entrants‚ Suppliers‚ Buyers‚ Substitutes‚ Rivalry Among Existing Firms The Business Macroenvironment (PEST) • Political / Legal • Economic / ecological • Social / Cultural • Technology Situation Analysis (SWOT): Strengths‚ Weaknesses‚ Opportunities‚ Threats Situation Analysis (5Cs): competitors‚ climate (environment)‚ collaborators‚ customers‚ company Customer: DMU‚ DMP‚ Value Driver‚ Segment
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the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside these terms and in other countries should be sent to the Rights Department‚ Oxford University Press‚ at the address above. This book is sold subject to the condition that it shall not‚ by way of trade or otherwise‚ be lent‚ re-sold‚ hired out‚ or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar
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1(a) The small scale industries play a vital role in the growth of the country. It contributes almost 40% of the gross industrial value added in the Indian economy. By less capital intensive and high labour absorption nature‚ SSI sector has made significant contribution to employment generation and also rural industrialization. Under the changing economic scenario‚ SSI has to face number of diverse problems like vast population‚ large scale un-employment and underemployment and scarcity of capital
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Master of Business Administration - MBA Semester II MB0047 – Management Information Systems - 4 Credits (Book ID: B1136) Assignment - Set- 1 (60 Marks) 1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? Answer: During the period of preindustrial revolution most of the data processing was done manually. It was after the industrial revolution that the computers slowly started replacing manual labor. The modern digital
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Barriers to Human Resource Planning (HRP) 1. Lacking of support: People think that the human resource planning is unnecessary and time consuming. Workforce can be arranged anytime whenever needed with attractive benefits and incentives so why human resource planning. They thought it is an easy task to manipulate the workforce in the organization. It is matter of surprise that this kind of perception conceived by the top management of organization. 2. Wrong perception about Human Resource practitioner: In
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Module 2 Media Planning & Strategy Chapter 20.1 Media Planning Number of promotional messages from the manufacturer need to be communicated with the prospective customer of the product. Media plan determines the best way to get the advertiser’s message to the market thro’ various media vehicles. In the basic sense‚ the goal of the media plan is to find combination of media that enables the marketer to communicate the message in the most effective manner to the largest # of potential clients
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Customer Relationship Management For accomplishing desired success‚ organizations continuously strive for increased sales performance‚ superior customer service and enhanced customer relationship management. To achieve these objectives you need solutions that provide rapid access to centralized customer information. You should also be able to access detailed and up-to-date communication history to foster customer and prospect relationships‚ close sales and streamline all customer contact activities
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