Case Study: Dr. Ing. h.c. F. Porsche AG (A): True to Brand? Questions: Relying on one or two sports car models and nearly going bankrupt and losing its independence in 1993. Porsche had to diversify product lines‚ and examines the branding implications of the internationalization of production. 1. The company CEO wants to integrate a new member into the Porsche product line-a sport utility vehicle (SUV)‚ a model segment the company has never focused on. The brand extension will hinder the
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has it evolved? Why?! ! ANS 1. ESG(Enterprise Resource Group)‚ was formed by HP in 1997 to focus on enterprise computing. It provided more than 1.3 Million UNIX based systems(HP-UX). The sales of HP were almost up to $10B in 1997 where the total market was estimated to be over $60B. ! ! HP was the lead supplier of UNIX based servers through the years 1993 to 1997. On the other hand‚ SUN Microsystems were also competing with HP for UNIX servers and were emerging strong in the market.
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Mueller FROM: Lin Chen DATE: April 1998 SUBJECT: NES AG – Gifting in China NES AG’s problem is that needs approval to become a holding company in China. However‚ its code of ethics conflicts with the local custom of gifting to as a way of achieving certain outcomes. The problem in the short term is that the company needs to obtain the approval within a month. In the long term‚ not getting the approval would hurt shareholders or‚ if NES AG gives gifts to officials‚ it will violate NES’s ethical
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at this point in time doesn’t seem appropriate or a principled thing to do. Nevertheless‚ that’s your call. Do those homeowners know that they are being held responsible for your actions? The fact of the matter is that your fictitious scheme — the AG Office "Investigation" — you attempted has really — understandably — annoyed several people (as you witnessed at the last meeting). Homeowners who are aware of your failed ruse want to know what the Board intends to do now that your unethical behavior
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Ms. AG Case Analysis Paternalism Vs. Autonomy One of the fundamental principles of healthcare ethics is patient autonomy. The struggle‚ however‚ is determining how much independence the patient has. Is it appropriately and ethically right to allow an individual to have complete autonomy? Do patients lose their rights when they go to a doctor? Should a Providers do what a sufferer wants or what is in the best interest? As in the case of Ms. AG and the team of health care? If a physician
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Case One: The Bribery Scandal at Siemens AG Organization and Industry Overview: The case‚ “The Bribery Scandal at Siemens AG‚” underscores how employee involvement with unethical behavior can cause irrevocable damage to a company’s reputation and ultimately their profitability and success. Werner von Siemens and Johann Georg Halske founded Siemens AG in 1847 in Munich‚ Germany as a manufacturer of telegraphic systems. Over the next 150+ years‚ the company grew rapidly expanding operations in
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SUBJECT: DESIGN COMPANY NOVARTIS HELLAS pharmaceuticals firms PEST ANALYSIS To understand the impact of the environment in any industry‚ it is imperative to consider four main factors that influence this particular political‚ economic‚ social and technological factors. It is a fact that in Greece factors are rather disproportionate influence on the functioning of a healthy market competition. The business environment is regulated by opaque procedures‚ middlemen‚ bureaucrats‚ businessmen and
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Milestone I:Business recommendations based on economic projections ECO 561 November 28‚ 2010 John McNary Milestone I:Business recommendations based on economic projections Determine pricing strategy to meet organizational goals In every organization strategies have to be put in place to ensure the company runs smoothly. Larson is currently facing a slowdown in business due to financial issues throughout the economy. The company is currently being labeled as a risk because of some
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Case Sharp Printing‚ AG Three years ago the Sharp Printing (SP) strategic management group set a goal of having a color laser printer available for the consumer and small business market for less than $200. A few months later the senior management met off-site to discuss the new product. The results of this meeting were a set of general technical specifications along with major deliverables‚ a product launch date‚ and a cost estimate based on prior experience. Shortly afterward‚ a meeting was
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Dubli.com is an auction‚ shopping and entertainment portal based on a pay-to-shop model. Traditionally‚ all pay-to-shop models create value for customers by effectively leveraging the initial payments made by the customers. In the case of Dubli.com‚ this initial payment can be leveraged much more effectively due to the possibilities available in an internet environment. The internet enables customers to simultaneously and speedily access information about the auction item and to take further decisions
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