GSK Marketing Planning | March 31 2013 | Calvin Cheung‚ Hussain Al Katib‚ Manpreet Budwal‚ Sandra Okechukwu | SOSTAC Review based on GlaxoSmithKline | Content Table of Contents 1.0 Introduction2 2.0 Situation Analysis3 2.1 PESTEL Analysis3 2.2 SWOT Analysis4 2.3 Boston Matrix5 2.4 Porter’s Five Forces Analysis6 3.0 Objectives8 4.0 Strategy9 4.1 Product9 4.2 Price9 4.3 Promotion9 4.4 Place10 4.5 Person10 4.6 Process10 4.7 Physical Evidence10 5.0 Tactics11 6.0 Action Plan12
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GMOS IN PHILIPPINE AGRICULTURE: AN ECONOMIC ANALYSIS POLICY PROBLEM: How to address the GMO (Genetically modified organism) issue‚ specifically in agriculture. POLICY ISSUE: Should the Philippines pursue the promotion of GMOs in agriculture? Ulysses J. Lustria Jr. 2006 1 I. Introduction There is a continuous and heated debate on GMOs especially in the international level. Powerful stakeholders such as Greenpeace and biotech companies are very much involved. Domestically‚ we
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Case Questions (1/2) What has happened now: http://www.lexology.com/library/detail.aspx?g=5dc7c10a-7a1b-4b09-a387-7aa7a09b5c95 https://www.lexology.com/library/detail.aspx?g=fc41db30-6793-4f92-90ae-a0bb82e6fdaa Bayer India: http://www.bayergroupindia.com/pdf/Bayer%20CropScience%20Limited-Investor%20Presentation.pdf 1. How does the court order affect Bayer’s overall business strategy in India? (1 slide) (10%) Bayer has a long history in India since 1896 and is targeting sales
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This paper will discuss the impact of Internet on the international marketing spectrum. One way to analyse this issue is through identifying the pros and cons of using internet as a marketing tool‚ and finally its implication for international marketers‚ professionals and academics. Information technology has been the cataclysm for the development of international businesses. One area‚ which has been given increased attention‚ is the explosion of international marketing activity on the Internet
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HBS - The Case of the Unidentified Industries -2006 With The Case of Unidentified Industries‚ William E. Fruhan Jr. wants us to visualize the balance sheets belonging to fourteen unknown companies and connect them with the suitable industries. In order to determine which balance sheets belong to which industry‚ we studied several companies in those industries. Using a number of different sources such as Yahoo Finance‚ Google Finance‚ Wikipedia and Investopedia‚ we were able to the link the unidentified
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��������������������������� ������������������� INSPIRES EQUALITY ��������������������������������������������� �������������������������������������� Good Practice Guide Equal Opportunities Company Warsaw 2007 �is publication has been prepared as part of the Gender Index Project‚ financed in part by the European Social Fund – EQUAL Community Initiative Programme. �e opinions presented do not necessarily reflect the official position of the United Nations‚ any countries currently
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Global Pharmaceutical Industry Analysis September 21 2009 Dibakar Mitra (P08017) I Manoj Joshi (B08026) Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 ORIGIN AND EVOLUTION 5 ENVIRONMENT ANALYSIS (PEST) 7 STRUCTURAL INDUSTRY ANALYSIS (PORTER) 8 STRATEGIC ISSUES FACING THE INDUSTRY 11 STRATEGIC GROUPS IN THE INDUSTRY ACCORDING TO MARKET/DRUG/FUNCTIONING 15 PROCESS FLOW: IMPORTANT FUNCTIONS 16 STRATEGIC RESPONSES TO CHALLENGES: SIMPLE CORRELATION BETWEEN GROUP
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STRATEGIC ANALYSIS OF THE WORLD PHARMACEUTICAL INDUSTRY Dragan Kesič∗ Received: 28. 2. 2007 Case study Accepted: 9. 7. 2008 UDC 65.01:615 The world pharmaceutical industry has been changing profoundly in the last decade. Intensive globalization‚ increased competitiveness and the fight for global market shares create new challenges for pharmaceutical companies. Fast globalization definitively reinforces the consolidation of the world pharmaceutical industry. Alliancing in forms of mergers and
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1. The hammer man 2. The oil free machinery 3. Additive manufacturing is there in 3 d printing‚ just deposit material in the printer layer by layer and ger the product manufactured at home. 4. No need of economies of scale in 3 D printing 5. 3D printing is used in making parts for cars and covers of iphones‚ pair of shoes‚ hearing aid or a piece of jwellery. Just design a prototype and then produce in bulk. 6. The Volkswagen’s modularer querbaukasten by standardizing certain components
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KEL531 TIM CALKINS Forecasting Denosumab “Our job is quite simple‚” explained Jennifer Fry‚ project manager at Oakdale Strategy Group‚ a strategy consulting firm based in Chicago. It was a cold day in early February 2011‚ and Fry was meeting with her team. “We’ve been asked to develop a forecast for denosumab for 2015‚” she continued. “Our client is one of the world’s largest pharmaceutical firms. The senior executives there are taking a close look at acquiring Amgen and want an outside opinion
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