Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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maintenance costs Variable selling expenses :15 percent of sales • The tax rate for the firm is 30 percent. a) Estimate the post-tax incremental cash flows for the project to manufacture Gale. b) What is the NPV of the project if the cost of capital is 18 percent? Malabar Corp. Malabar Corporation is determining the cash flow for a project involving replacement of an old machine by a new machine. The old machine bought a few years ago has a book value
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Kim Electronics (Kimtron). Product. Kim Electronics (Kimtron) is the wholly owned Korean affiliate of Fairtel‚ a U.S. electronic component manufacturer. Fairtel manufactures customized integrated circuits (Ics) for use in computers ‚ automobiles‚ and robots. Kimtron has been Fairtel’s distribution affiliate in Korea‚ but consideration is now being given to making Kimtron a manufacturing affiliate. Kimtron’s products would be sold primarily in Korea‚ and all sales would be denominated in Korean
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Seagate Buyout Case Group 5 Heng Qiao Eduardo Pereira Wei Wang Yanan Pei Introduction of the companies Seagate Technology‚ Inc. is one of the world’s largest manufacturers of computer disk drives and related data storage devices with approximately $6.5 billion in annual revenues. In early November 1999‚ Luczo‚ president and CEO of Seagate considered a restructuring proposal with Silver Lake‚ a successful private equity firm that is specified in technology business investing
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Lincoln University Graduate School of Business Marketing Management Team Project Case 3: Boeing Company Team - 8 The five elements group: Derek Dellape : 7551 Synopsis As the largest aerospace company in the world‚ the Boeing Company employees more than 153‚000 people in some 67 countries. The great dominance of Boeing is due to its 1997 merger with McDonnell Douglas Corporation‚ an aerospace manufacturer‚ and its 1996 purchase of the defense and space units of Rockwell International
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(29) $m $m $m $m $m $m $m $m % $m $m $m $m x x x 1983 15‚8% 303 109 40 452 12‚6 6‚4 9‚5 1984 36 (71) (35) 12 71 (19) (3) 25 1985 71 (108) (37) 14 108 (31) (4) 50 1986 100 (112) (12) 7 112 (42) (4) 61 1987 99 (116) (17) 5 116 (10) 94 Price to pay IRR/WACC (x) IRR/WACC (x) 1988 101 (118) (17) 5 118 (10) 96 1989 101 (21) 80 (24) 21 (8) 68 1990 101 (16) 85 (26) 16 (6) 69 1991 101 (9) 92 (28) 9 (6) 67 1992 101 (8) 93 (28) 8 (6) 66 1993 101 (7) 94 (29) 7 (6) 66 TV FCF 101 (7) 94 (29) 7 (7) 65 1‚05x 1‚10x
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strategy implemented by its famed Skunk Works operation that handled top-secret classified projects. - See more at: http://businessthinker.com/lockheed-tri-star-redux-a-play-to-win-strategy-v2/#sthash.td10My9L.dpuf A synopsis of the facts of the case is as follows: The L1011 Tri-Star is a wide-body commercial aircraft with a capacity of up to 400 passengers. Lockheed was late to enter the market due to jet engine production delays by Rolls Royce (sole supplier for the Tri-Star). In the early 1970s
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whether or not there is a better use for the capital inside the company. With no knowledge of other opportunities‚ it is difficult to get a gauge where it should apply its excess capital. As our analysis shows‚ it would be difficult to exceed the NPV gain of $80M(+) in choosing the "growth" strategy over the "maintain"
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technology issues‚ then slowing to improve. According to the case study (Boeing)‚ the six-box organisational model provides a framework that succinctly identifies the key factors at the centre of the Boeing situation. 1. Strategy – was to update their technology systems‚ downsize their operations‚ and re-establish relationships with their suppliers and the only feasible way costs could be cut. 2. Structure – the problem of 1994 airbus which shocked the management executives and began a series of
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CASE STUDIES IN FINACE CASE STUDY 3: ESTIMATING THE COST OF CAPITAL QUESTION 1: a)b)c) The Capital Assets Price Model (CAPM) is used to describe the relationship between risk and expected return and is often used to estimate a cost of equity (Investopedia‚ 2009). The cost of equity(COE) of the discount rate is: R = Rf + β*(E - Rf) (1) Rf = Risk free rate of return‚ usually U.S. treasury bonds β = Beta for a company E = Expected return of the market
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