Executive Summary NTT DoCoMo is currently the largest wireless telecommunications services provider in Japan‚ with 52% of the mobile phone service market share. However the saturation of the Japanese wireless telecommunications market has resulted in the erosion of NTT DoCoMo’s profits‚ threatening its long-run business sustainability. Therefore‚ this report seeks to provide insights about the dynamic interaction of NTT DoCoMo’s business strategy with its competitive environment and it also seeks
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NTT DoCoMo i-mode:value innovation at DoCoMo. (2003). Recuperado de la base de datos de UESAN (031397) 16088 INSEAD Blue Ocean Strategy lnstitute The Business School for the World18 BOS005 NTT DoCoMo i-mode TM: Value lnnovation at DoCoMo 08/2009-5079 This is a modified version of the original case ’NTI’ DoCoMo i-mode’l’M: Creating a Solution for the Masses’ (number 05/2002-5036)‚ written by Yasushi Shiina‚ INSEAD MBA 2000. Jason Hunter preparad this freely adapted version
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A STUDY GLOBAL MARKET ENTRY WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED NTT DOCOMO‚ Inc. is the world’s leading mobile communications company. DOCOMO serves over 53 million customers‚ including 46 million people subscribing to FOMA‚ launched as the world’s first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services‚ including i-mode‚ the world’s most popular mobile e-mail/Internet service‚ used by 48 million
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conclude from a five forces industry analysis? • The attractiveness of the telephone industry at the time of the launch of the i-mode services was very high because of the deregulation of the telephone industry by the Japanese government. While DoCoMo currently controls 57% of the Japanese market‚ many other companies world wide were very interested in the Japanese market and entered the market to compete and gain more market share. By analyzing the industry five forces at that time we can
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NTT DoCoMo i-mode™: Kouji Ohboshi is a worried man. It‘s early 1999‚ and NTT DoCoMo‘s Chairman is anxiously waiting to hear how the press conference for i-mode – his company‘s new mobile Internet system – has fared. He has every reason to be nervous. Although DoCoMo is a leader in the Japanese mobile industry‚ the market is showing signs of saturation and Ohboshi has gambled a large stake of his company‘s future on the development of the new system. The report arrives and his worst fears are realized:
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Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
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ability of NTT DoCoMo to go global. The main argument from the skeptics is18 that‚ first‚ due to its association with NTT‚ DoCoMo has been sheltered in Japan. Examples of this are DoCoMo’s ability to set the specifications for handsets- not the of the handsets! Moreover‚ DoCoMo did not have to bid for the wireless spectrum in Japan. It was simply given to them because of NTT’s stature. Also‚ DoCoMo was able to dip into NTT’s existing customer base. In addition‚ DoCoMo will not
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently
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Tata Docomo Strengths: Tariff Plan Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limited’s (TTSL) telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO
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STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
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