1.0 PROBLEMS DEFINITION 1.1 Types of Strategies used for Local and International Markets Under the International Strategic Management approach‚ companies can choose to either venture their business towards the Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous
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3G: The Inception of new era in telecommunication 3G: The Latest generation in telecommunication 3G inception in India Inception of 3G in India 3G: The New Wireless Technology 3G Mobile Technology 3G stands for Third Generation. It is the third-generation of mobile phone technology standards. Japan was the first country to introduce 3G on a large commercial scale. India entered the 3G arena in 2008 with the launch of 3G enabled Mobile and Data services by BSNL. Later‚ MTNL launched 3G in metropolitan
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anticipate competitive response‚ v. identify appropriate pricing structure‚ vi. check consistency with overall strategy‚ vii. assess response and fine tune‚ viii. assess whether it’s worth it to serve customer NTT DoCoMo • Customer segmentation. Do a DMP‚ DMU. Barco • Marketing myopia o Failure to adequately define‚ understand‚ anticipate and/or respond to the
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Internship Report “Recruitment and Selection Process “ Of Robi Axiata Ltd. Submitted to‚ Afsana Akhtar Assistant Professor BRAC Business School BRAC University Submitted by‚ Upama Khayer ‚ I.D.-07304103 BRAC Business School BRAC University. Submitted on‚ 05 December‚ 2010 Letter of Transmittal December 05‚ 2010 Ms. Afsana Akhtar Assistant Professor BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam‚ With great pleasure I submit
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An Assignment On JAPAN BANGLADESH BILITERAL ECONOMIC RELATION INTRODUCTION Bangladeshi-Japanese relations were established in February 1972. Japan is Bangladesh’s 11th-largest export market; imports from Bangladesh make up 26% of all Japanese imports from the least developed countries‚ second only to those from Cambodia. Common imports from Bangladesh to Japan include leather goods‚ ready-made garments‚ and shrimp. By 2004‚ Japan had become Bangladesh’s fourth-largest source of foreign direct investment
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6à3 à : ز ن 42 2à )١( و )٢( ر áàزر à رس : 227 ر Management: Science‚ Theory‚ and Practice CHAPTER OBJECTIVES After studying this chapter‚ you should be able to: ۱. Explain the nature and purpose of management. ۲. Understand that management‚ as used in this book‚ applies to all kinds of organizations and to managers at all organizational levels. ۳. Recognize that the aim of all managers is to create a surplus. ۴. Identify the trends in information
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Internship Report “Recruitment and Selection Process “ Of Robi Axiata Ltd. Submitted to‚ Afsana Akhtar Assistant Professor BRAC Business School BRAC University Submitted by‚ Upama Khayer ‚ I.D.-07304103 BRAC Business School BRAC University. Submitted on‚ 05 December‚ 2010 Letter of Transmittal December 05‚ 2010 Ms. Afsana Akhtar Assistant Professor BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam‚ With great pleasure I submit my Recruitment and
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Edward de Bono was born in Malta on 19 May 1933.His father‚ Joseph‚ was a Professor of Medicine‚ and was awarded a CBE. His mother‚ Josephine‚ was ine of the first female journalists writing for The Times of Malta. He attended St Edward’s College‚ Malta‚ during World War II and then the University of Malta where he qualified in medicine. He preceded‚ as a Rhodes Scholar‚ to Christ Church‚ Oxford‚ where he gained an honours degree in psychology and physiology and then a D.Phil in medicine. He also
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Introduction Do you really know your customers? In recent years‚ managers have come to realize the importance of measuring and maximizing the lifetime value of individual customers - and with good reason. After all‚ why spend valuable marketing dollars to attract and retain minimally profitable customers when you can spend the same amount - or less - to capture and cultivate more profitable ones? The new model is customer lifetime value. This customer -centric strategy holds tremendous implications
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Airtel‚ Vodafone‚ Idea‚ Docomo all were in party mood. While buying sim cards‚ customers’ prima focus would be on enquiring about SMS packs available with a carrier; which would eventually determine the sim card which would get sold. Operators’ advertisements (be it print or social) were more of a pitch to sell SMS packs rather than sim cards; which they thought would eventually be sold on the backdrop of lucrative SMS schemes. Not anymore. It’s OTT time (and they are certainly playing over the
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