Harvard Business School 9-793-039 Rev. January 20‚ 1998 DO Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS Schloemann-Siemag‚ a leading West German supplier of steelmaking equipment‚ at his company’s headquarters in Charlotte‚ North Carolina. Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thinslab casting technology developed by SMS
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Nucor at a Crossroads Nucor at a Crossroads Case Analysis In 1986‚ three distinct segments defined the U.S. steel industry; integrated steel mills‚ mini-mills‚ and specialty steel makers. The integrated mills have the capacity to produce a maximum of 107 million tons of steel per year‚ mini-mills produced a maximum of 21 million tons of capacity a year‚ and the nation’s specialty steel makers could produce a maximum capacity of 5 million tons of stainless and specialty grades of steel. This leads
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Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS . Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thin-slab casting technology developed by SMS. Preliminary estimates indicated that the mill would cost $280‚ and that start-up expenses and working capital of $30 million each would push the total cost to $340 million. Successful commercialization
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Nucor at a Crossroads MGMT XXXX-XXX Nucor’s Historic Performance‚ Competitive Advantage‚ and Five Forces Analysis With roots dating back to 1904 in the automobile manufacturing industry‚ Nucor’s business strategy has morphed many times over the course of the past century in response to struggling sales and unrealized business strategies. Since F. Kenneth Iverson’s appointment as Nucor’s President in 1965‚ however‚ Nucor has performed very well. With a focus on efficiency‚ Nucor
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Nucor at a Crossroads Background of the US steel industry In 1986 total domestic steel consumption in US was 90 million tons‚ this comprised of 69 million tons of domestically produced steel and 21 million tons imported. Post 1979‚ the demand for steel started falling year on year due to stagnation of many steel-intensive industries‚ particularly construction and availability of substitutes such as aluminium‚ plastics and advanced composite. US Steel makers | Integrated | Mini mills |
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Nucor at Crossroads Q1. What is bothering Mr. Iverson? Whether to go for CSP plant developed by SMS or sustain with Hazelett thin-slab caster?? Potential benefits of CSP Cost reduction Increase in efficiency Consent of the project team Nucor will gain maximum share of low end flat sheet business SMS is highly confident on CSP that it will improve on company’s own developmental effort. Discount of $10-$20 million on immediate purchase. Q1. What is bothering Mr. Iverson
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Table of Contents A. EXECUTIVE SUMMARY B. Nucor (NUE) was ranked the first of steel producer in the U.S.‚ and the first “mini-mill” operator‚ with operating facilities in 14 states. Nucor’s products include sheet steel‚ bar‚ structural‚ plate and others. The company was known for its aggressive pursuit of innovation and technical excellence‚ rigorous quality system‚ environmentally friendly products. Nucor’s core strategy is that of cost leadership through the use of technology; it is known
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Nucor Case ADMN 4607 To: Michael Howe From: Suya Chen Yujing Liu February 13‚ 2013 Vision The major player in the U.S. steel industry. And change into the global steel industry (especially Asia market). Mission Nucor Corporation’s goal is to "Take Care of Our Customers.” they are accomplishing this by being the safest‚ highest quality‚ lowest cost‚ most productive and most profitable steel and steel Products Company in the world
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-295275-371475Nucor Corporation Competing against Low-Cost Steel Imports 110000110000Nucor Corporation Competing against Low-Cost Steel Imports What are the primary competitive forces impacting U.S. steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular? Please do a five-forces analysis to support your answer. As mentioned in the case the main problem is the excess of steel in the steel market. Right now foreign steel is being dumped
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Nucor has many strength’s that lie within the company lines. They are the industry leader in innovation and minimization of pollution and production cost. They make sure to take each and every step necessary in order to reduce the exposure of pollutants to the atmosphere. This gives the company a lot of credibility in that it is not only worried about itself‚ but also its surroundings. Nucor is a calculated risk taking culture so they are not quick to jump the gun on any specific task. They assure
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