Nucor at a Crossroads Nucor at a Crossroads Case Analysis In 1986‚ three distinct segments defined the U.S. steel industry; integrated steel mills‚ mini-mills‚ and specialty steel makers. The integrated mills have the capacity to produce a maximum of 107 million tons of steel per year‚ mini-mills produced a maximum of 21 million tons of capacity a year‚ and the nation’s specialty steel makers could produce a maximum capacity of 5 million tons of stainless and specialty grades of steel. This leads
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Harvard Business School 9-793-039 Rev. January 20‚ 1998 DO Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS Schloemann-Siemag‚ a leading West German supplier of steelmaking equipment‚ at his company’s headquarters in Charlotte‚ North Carolina. Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thinslab casting technology developed by SMS
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Nucor at a Crossroads MGMT XXXX-XXX Nucor’s Historic Performance‚ Competitive Advantage‚ and Five Forces Analysis With roots dating back to 1904 in the automobile manufacturing industry‚ Nucor’s business strategy has morphed many times over the course of the past century in response to struggling sales and unrealized business strategies. Since F. Kenneth Iverson’s appointment as Nucor’s President in 1965‚ however‚ Nucor has performed very well. With a focus on efficiency‚ Nucor
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Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS . Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thin-slab casting technology developed by SMS. Preliminary estimates indicated that the mill would cost $280‚ and that start-up expenses and working capital of $30 million each would push the total cost to $340 million. Successful commercialization
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Nucor at a Crossroads Background of the US steel industry In 1986 total domestic steel consumption in US was 90 million tons‚ this comprised of 69 million tons of domestically produced steel and 21 million tons imported. Post 1979‚ the demand for steel started falling year on year due to stagnation of many steel-intensive industries‚ particularly construction and availability of substitutes such as aluminium‚ plastics and advanced composite. US Steel makers | Integrated | Mini mills |
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Nucor at Crossroads Q1. What is bothering Mr. Iverson? Whether to go for CSP plant developed by SMS or sustain with Hazelett thin-slab caster?? Potential benefits of CSP Cost reduction Increase in efficiency Consent of the project team Nucor will gain maximum share of low end flat sheet business SMS is highly confident on CSP that it will improve on company’s own developmental effort. Discount of $10-$20 million on immediate purchase. Q1. What is bothering Mr. Iverson
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Nucor Corporation – Case Study and Recommendations on Strategy Nucor Corporation – Case Study and Recommendations on Strategy Introduction Nucor Corporation: Competing against Low Cost Steel imports deals with leading steel manufacturer Nucor Corporation and trends in the steel industry affecting Nucor. Steel manufacturing is an old business‚ but is currently facing the fast changes associated with new technologies‚ the rise of globalization‚ and changes in cost and efficiency. To date‚ Nucor
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produce 107 million tons of steel through reduction of iron ore‚ and minimills have a capacity of 21 million tons‚ and these businesses utilize a scrap melting process. Specialty mills have a capacity of 5 million tons‚ and for the purpose of this analysis‚ the focus will remain between the first two types of firms. Integrated firms dominated the industry until the 1960s. This segment was dominated by powerhouse companies such as U.S. Steel and Bethlehem Steel‚ which mainly competed in the flat
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Individual Case Analysis BUS490 Comprehensive Examination Nucor Steel Corporation Written by: Lukas Kubilius Professors: Bonnie J. Straight Julian J. Prewitt Lithuania Christian College 2 March 2005 Overview of situation Nucor Corporation with 24 plants/divisions and 8‚000 employees‚ operated in nine states recycling more than 10 million tons of scrap steel annually. Producing carboy and alloy steel in bars
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NUCOR CASE In this analysis we use the Net present value to consider if Nucor should invest in the new technology called: thin slab minimill. NPV is really useful in order to make this kind of decision because it uses the concept of future cash value to evaluate whether the investment is worth‚ however the NPV is sometimes difficult to calculate because it is not always easy to estimate future cash flow. Considering the assumption I made in the first part of the spread sheet‚ the thin slab project
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