strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example‚ let’s have a global look at the business of mobile phones. In June 1998 Ericsson‚ Nokia‚ Motorola and Psion established their own International Strategic Alliance‚ a private independent company called “Symbian”. Symbian Ltd. is an
Premium Operating system Mobile phone GSM
WEYMOUTH STEEL CORPORATION Case Overview: Weymouth Steel Corporation in September‚ 1990 is having a critical time in finding out the ways to communicate the bad and good news to its salaried employees. An erroneous selection of time and communication channel selection may demoralize the workforce completely resulting in a disaster for the company. The good news is that the company management has decided to increase the salary and benefits of almost all the salaried employees regardless of their
Premium Good and evil Management Communication
WEYMOUTH STEEL CORPORATION Weymouth Steel Corporation is currently in the sort of dilemma which may turn into a disaster for the company. However‚ given the situation if the top management is able to inspire its employees (who survive this downsizing) with a vision and hope for the rejuvenation of the company; this dilemma can easily become a pivotal time for its success. Once the bad news is broken and the downsizing process starts‚ stress is inevitable; for both the employees who will be terminated
Premium Salary Termination of employment Good and evil
Johannsen Steel Company (JSC) initially focused on high-quality‚ high-carbon‚ and high-margin steel wire and ever made big success. In 1946 it was sold to West Virginia Steel (WVS) and then experienced the shocking change of steel industry during 1960s and 70s. Facing the pressure of competitors‚ JSC began to intend to expand sales and cut cost to maintain its profit level. As a result‚ the sales revenues kept increase‚ but the net profit was very low (no more than 2%). JSC now has to make some
Premium Material Management Raw material
Nucor has many strength’s that lie within the company lines. They are the industry leader in innovation and minimization of pollution and production cost. They make sure to take each and every step necessary in order to reduce the exposure of pollutants to the atmosphere. This gives the company a lot of credibility in that it is not only worried about itself‚ but also its surroundings. Nucor is a calculated risk taking culture so they are not quick to jump the gun on any specific task. They assure
Premium Greenhouse gas Kyoto Protocol Carbon dioxide
Feature Low Cost Housing’s main frame is steel structure modular house with the EPS color steel sandwich panel‚ rock wool‚ PU for the insulation. It can maximize customer require and satisfaction for the cost and quality; The roof‚ wall‚ door are all used sandwich panel‚ which with the function of water-proof‚ fire-proof‚ sound-insulation‚ heat-insulation. It can be assembled and disassembled in a very short time for project office or accommodation use‚ it has advantages in easy installation‚ low time
Premium Steel
Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS . Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thin-slab casting technology developed by SMS. Preliminary estimates indicated that the mill would cost $280‚ and that start-up expenses and working capital of $30 million each would push the total cost to $340 million. Successful commercialization
Premium Steel Steelmaking Pig iron
DO Nucor at a Crossroads On December 7‚ 1986‚ F. Kenneth Iverson‚ chairman and chief executive officer (CEO) of Nucor Corporation‚ awaited a delegation from SMS Schloemann-Siemag‚ a leading West German supplier of steelmaking equipment‚ at his company’s headquarters in Charlotte‚ North Carolina. Iverson had to decide whether to commit Nucor to a new steel mill that would commercialize thinslab casting technology developed by SMS. Preliminary estimates indicated that the mill would cost $280
Premium Steel Steelmaking Pig iron
How would you describe the culture of Nucor? Nucor seems to possess a secret in the business world‚ a lost art regarding to how to treat employees. To think that engineers and supervisors alike would sacrifice their weekends to help out a sister plant with a failing grid and not one person was asked by their direct manager to assist is an amazing healthy team culture. A performance driven company with a team building component that rewards the whole versus the minority only when they have been
Premium Corporate governance
airline markets around the world‚ control of operating costs and improved productivity have become critical to the profitability of airlines. The emergence and rapid growth of “low-cost” airlines is due in large part to their ability to deliver air transportation services at substantially lower costs and at higher levels of productivity than the traditional “legacy” airlines. In response‚ legacy airlines have had to find ways to reduce operating costs and improve the efficiency of how they utilize both
Premium Low-cost carrier Qualitative research Research