DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner
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Summary: For more than 20 years the Nucor Corporation has been one of the leading manufacturers of steel and steel related products in the world. With their technology advancement‚ low debt ratio‚ decentralized type of organization and many more‚ this company still thrives to achieve better goals in their company. Aside from the positive views of the company‚ it also faced problems like bankruptcy. (te pakidagdagan n lng) History: Nucor traced its origins to auto manufacturer Ransom
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of US Steelmakers are becoming less attractive. Customers are now choosing to buy imported steel due to the cheaper prices. The assets that Nucor built or acquired when the last economic recession took place generated a huge portion of their profits. It was noted how well they took advantage of economics recessions in order to grow more solid and powerful. Nucor should also consider expanding this type of industry environment and build more plants‚ but it should be done cautiously. They should consider
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Abstract: The case‚ "ITC’s Diversification Strategy" gives an overview of ITC’s diversification into related and unrelated areas in recent years. The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified. The competition that ITC is going to face in each of the segments it has diversified into is also explored. Issues: Criteria of selection of new businesses and the degree of diversification involved as well as to
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Issue #1 Percentage use of Production Capacity Nucor steel has the largest production capacity capability in North America. However‚ they have some deficiencies in this area in that in 2010 they utilized just 70 percent of capacity‚ though it increased in 2011 it was still just 74 percent. Gaining greater production efficiency will reduce costs and in turn increase the profitability of the company. Issue #2 Rising Scrap Metal Prices Nucor maintains its competitive advantage through its low
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Problem: Kikkoman Corporation has been growing for seventeen generations. The key market for corporation is Japan and it is very saturated and mature. The future challenge for company is to lower dependence from domestic market and diversify worldwide. Symptoms: - Market in Japan is mature and declining - Company’s US factories is the most effective outside the Japan - US market grows approx 10% annually - Asian foods are becoming more and more popular in the US food market Alternatives:
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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March 7‚ 2015 Centennial College WINTER 2015 Semester MGMT 702 – Section 101 Instructor: James Farmer Case # 4 –Nucor Corporation NOTE: This is the fourth (of five) graded‚ hand-in cases/ assignments and each case/ assignment will be worth: 10% of your final grade Review the background material (in the casebook) about the case: Nucor Corporation and‚ answer only the following three questions: 1) Rolled steel is a commoditized product. Commoditized products are extremely difficult to differentiate
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NUCOR AT A CROSSROADS CASE ANALYSIS NUCOR’S SUSTAINED PERFORMANCE RECORD PORTER’S 5 FORCES ANALYSIS • Supplier Power: With the eventual exit of integrated steel companies from buying scrap‚ the options available with suppliers to sell‚ reduced. Nucor started several small plants that were close to suppliers & customers‚ thereby reducing transportation costs. Also‚ the sites chosen had inexpensive electricity. Their employee-centric policies resulted in them having lowest attrition levels
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