COURSE SCHEDULE – MGMT 699‚ SUMMER 2014 Date 5/13 5/16 5/20 Chapter/Topic Introduction Syllabus Case Study - Robin Hood Chapter 1 - What is Strategy and Why is it Important? Chapter 2 - Charting a Company’s Direction: Vision and Mission‚ Objectives and Strategy Case Study– Mystic Monk Chapter 3 - Evaluating a Company’s External Environment Case Study – Lululemon Chapter 3 Case Study – Lululemon Assignment Read Chapter 1 and Robin Hood case and come to class prepared to
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FC:LEARNING Hire for Attitude‚ Train for Skill You can’t build a great company without great people. The problem: How do you know the great people when you see them? Rules for smart hiring from Nucor Steel‚ Silicon Graphics‚ and Southwest Airlines. BY PETER CARBONARA First appeared: FC04‚ p.73 In a conference room on the first floor of the Houston Hobby Hilton‚ Jose Colmenares surveys a group of 13 women and 3 men and wonders which — if any — have the “right stuff” to become flight
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In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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Case 7 Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger Percent of Worldwide Production Country Total Production of Crude Steel China 752 million tons 45.9% Japan 118 million tons 7.2% United States 95 million tons 5.8% India 79 million tons 4.8% Russia 76 million tons 4.6% South Korea 75 million tons 4.6% Exhibit 8 shows the world’s 15 largest producers of steel in 2010. Steelmaking Technologies Steel was produced by either integrated
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Thinking Tools Robert Alan Black‚ Ph.D.‚ CSP Cre8ng People‚ Places & Possibilities alan@cre8ng.com http://www.cre8ng.com 706-353-3387 Divergent & Convergent Sample Forced Relationships This is an idea generating technique that appears in many books about creative thinking and creative thinking or innovation tools. First Step choose something totally unrelated to the problem or challenge You or your group are working on. Second Step List everything you or your group know about it. (Who? What
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Pfizer and the Challenges of the Global Pharmaceutical Industry Overview and Objectives The Pfizer case provides an introduction to external analysis. The case highlights the pharmaceutical industry‚ which has enjoyed extraordinary long-run profitability. The case also demonstrates how broad changes in broad environmental factors (i.e. demographics‚ technology‚ culture‚ etc.) have an impact on industry competition. The case is not especially complex‚ so it is not overwhelming as a first case
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numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key to the success of Metabical. Barbara Printup‚ senior director of marketing for CSP‚ needs to analyze the market critically in order to decide the pricing and packaging strategy and forecast the demand for the product before it is launched. The demand forecast and the pricing and packaging strategies all plays a significant role in
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Solar power is the conversion of sunlight into electricity. Sunlight can be converted directly into electricity using photovoltaics (PV)‚ or indirectly with concentrated solar power (CSP)‚ which normally focuses the sun’s energy to boil water which is then used to provide power. Other technologies also exist‚ such as Stirling engine dishes which use a Stirling cycle engine to power a generator. Photovoltaics were initially‚ and still are‚ used to power small and medium-sized applications‚ from the
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26 pounds for BMI 28-30 and 15 pounds for BMI 25-28 within 12 weeks. There are also less severe negative side effects associated with excess fat and calories in the diet which can help with behavior modification and promote healthier eating habits. CSP also plans to create a comprehensive support program to complement the pill. The support program would teach lifestyle skills for healthy weight maintenance after the initial weight loss is achieved and would be available to users for 24 months. The
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Situational Analysis: Cambridge Sciences Pharmaceuticals (CSP) is a global pharmaceutical company with over $25 billion in global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only
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