Nucor Corporation: Competing Against Low-Cost Steel Imports Group E Charisse Cohen Valarie Lindsey Teshaunte Lyons Billy Ray Richardson MGT 590: CAPSTONE—COMPETING GLOBALLY Dr. Raman Patel – Professor August 17‚ 2009 Nucor Corporation: Competing Against Low-Cost Steel Imports Written Analysis Executive Summary This report discusses the challenges that The Nucor Corporation faces during this era of social and economic climate change. Using Porter’s Five Forces Analysis
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NUCOR (25 Points) 1. List and elaborate some strategic issues facing NUCOR? Nucor has been facing many industry challenges including the overall development of the industry. They are competing with foreign firms on cost and efficiency. Nucor has a low cost strategy because as they say their product is not necessarily very attractive. It does not have attractive or unique selling features other than its cost. The commodity of steel is in a very competitive market. Nucor understands that innovation
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Case Analysis – Nucor at a Crossroads Case Analysis: Value Chain Annalysis: TOWS MATRIX Opportunity: • Continued acquisition. • Aggressive technological advancement. • Innovative and reduced cost with improvement in R&D. • Patent Technologies. • Expanding operations- increased market share. Threats: • Decreasing Demand. • High corporate taxes. • Rising debt to equity ratio. • Increasing raw material & labour costs. • Foreign steel imports Strengths: • Increased capacity
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NUCOR COMPETITIVE STRATEGY ANALYSIS CONTENTS 1. Case Profile 2. Situational Analysis 2.1 General External Environment (PESTLE model) 2.1.1 Political/Legal 2.1.2 Economic 2.1.3 Sociocultural 2.1.4 Technological 2.1.5 Environmental 2.1.6 Demographic 2.1.7 Global 2.1 Industry Analysis (Porter 5 Forces) 2.2.1 Threat of new entrants 2.2.2 Bargaining power of suppliers
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pressures in the industry 3 Industry Segmentation 4 Supply Chain 4 Potential growth 4 PROFIT POTENTIAL and Market Power 5 INDUSTRY overview 5 Competitor Analysis vs Nucors CompetItiveness 5 Company Position Analysis 9 Understanding Nucor VISION AND VALUES 9 Understanding Nucor Core Competencies 10 UNDERSTANDING NUCOR ’S COMPETITIVE ADVANTAGE based on resources 11 cURRENT ISSUES FACING THE COMPANY 13 pROPOSSED SOLUTIONS TO STAY ON TOP 14 RECOMMENDATIONS BASED ON CORE COMPETENCIES 16
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Background Nucor Corporation is a leading American steel company with a headquarters’ staffs of less than 95 people and just 5 layers of management‚ from the CEO to the front-line employee1. It managed to make profit for decades in America despite the period of slow demand for steel‚ and the stiff competition in the industry. So‚ what are Nucor’s competencies that enable it to enjoy continual success? To explore its sources of competitive advantage‚ value chain analysis is constructed. Value-Chain
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characteristics associated with job dissatisfaction. The hygiene factors and motivators influencing employee behavior at Nucor are presented below: Hygiene Factors: Pay and Security | * Nucor has an unusual pay system. The company pays lower salary than the market average for a worker. The average market salary is $16- $21 an hour‚ where a Nucor employee gets $10 per hour. Although Nucor pays lower than average‚ it facilitates its
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Nucor Corporation 1995: after 30 years of success‚ what next? The Nucor story is about how a nearly bankrupt enterprise became the most productive and profitable company in the U.S. steel industry. It is also a story of how the two top managers of Nucor Corporation set a standard of personal and corporate behavior that continues to inspire social and economic civility within and beyond U.S. borders. The change in fortunes for the company began in the summer of 1965‚ when the new Chairman
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Case 2: Nucor Corporation: Competing Against Low-cost Steel Imports The Company‚ Nucor Corporation‚ started its operation in nuclear instrument and electronics business in early 1950s to early 1960s. Facing bankruptcy‚ the board of directors opted for a new leadership and appointed Kenneth Iverson as president and CEO. He concluded that to be able to avert bankruptcy is to exit the nuclear instrument and electronics business and rebuild the company around its subsidiary‚ Vulcraft‚ which is engaged
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website: Nucor Corporation is made up of 17‚300 teammates whose goal is to "Take Care of Our Customers." We are accomplishing this by being the safest‚ highest quality‚ lowest cost‚ most productive and most profitable steel and steel products company in the world. We are committed to doing this while being cultural and environmental stewards in our communities where we live and work. We are succeeding by working together. Strategic Profile and Case Analysis Purpose Nucor is a leading
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