Cost Accounting A Managerial Emphasis Fourteenth Edition Charles T. Horngren Stanford University Srikant M. Datar Harvard University Madhav V. Rajan Stanford University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Donna Battista AVP/Executive Editor: Stephanie
Premium Management accounting
Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
Premium