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    saying it is as mild as May. The Marlboro cigarette brand began in England 1847 and was originally targeted at female smokers. Which was not successful‚ so in the 1920’s Marlboro was retargeted to female smokers in the United States. In this campaign ad it was told that Marlboro was a mild cigarette. These efforts continued into World War II when the brand was eventually taken off the market. In the 1950’s Marlboro was again introduced to the market‚ this time warning people about the negative health

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    The Great Pyramids as Art

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    The Great Pyramids of Giza Art is the quality‚ production‚ expression‚ or realm‚ according to aesthetic principles‚ of what is beautiful‚ appealing‚ or of more than ordinary significance. When looking into a piece of art there are five essential questions that should be answered for it to be fully analyzed. What purpose was this piece of art made? What does this piece of art hope to communicate? How was this Piece of art made? What is the composition of this artwork? And finally‚ what elements

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    Ads and Elders

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    the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out

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    Benetton Ads

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    wrapped in a green blanket.1 The pictures were a part of that year’s examination in the Finnish language as a mother tongue in which the young people were asked to write an essay with a title of their own on the basis of the material distributed to them 2 . The subject was eagerly seized upon by the students. Thousands of essays were written‚ and the students added their own opinions to the Benetton debate that has churned for years in the public realm. However‚ their interpretations were to be assessed

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    Ads for Aids

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    Ads for Aids There are over a million successful marketing campaigns in the world‚ but the question is‚ what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer‚ is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or

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    Who Built the Pyramids?

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    more than 130 ancient pyramids in Egypt‚ but the three pyramids at Giza dwarf the rest in comparison. Historians and archaeologists have been deeply fascinated by these structures for centuries. Many theories have been proposed in regards to who the people to construct these towering monuments were. A popular theory stemming from the Bible is that Israeli slaves‚ kept in harsh conditions by the pharaoh’s men‚ were forced to haul the giant stones used to construct the pyramids. The scale of the construction

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    The Egyptian pyramid construction theories range from simply outlandish to impossible. Almost all Archaeologist and some engineers take a stab at a theory sometime during their career. None have been proven and all are simply an educated guess. No one knows how the pyramids could have been built without today’s heavy machinery. It seems impossible for any group of men to move a 2.5 ton block from the quarry to the construction site and then manage to lift into the air to stack it precisely on top

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    Ronaldo Ad

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    MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a

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    Radio Ad

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    “EFFECTIVENESS OF RADIO ADVERTISEMENT IN INFLUENCING THE BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES‚ MANILA: AN ANALYSIS” A Research Paper Presented to College of Business Administration Department of Marketing Management Polytechnic University of the Philippines Sta. Mesa‚ Manila In Partial Fulfillment of the Requirements for the Subject MARK 4113 Thesis Writing by BSBA MM 3-1D Balatayo‚ Ramon Jr.

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    The Market at the Bottom of the Pyramid urn on your television and you will see calls for money to help :he world’s 4 billion poor-people who live on far less than $2 a day. In ict‚ the cry is so constant and the need so chronic that the tendency for nany people is to tune out these images as well as the message. Even :hose who do hear and heed the cry are limited in what they can :ccomplish. For more than 50 years‚ the Vorld Bank‚ donor nations‚ tarious aid agencies‚ narional governments‚ and

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