instead of going through the long creative process of making a new ad‚ we will be taking the Date Nite ad from Disney Land and repurposing it to fit the updated version of the park. The Date Nite advertisement will provide for an original and entertaining advertisement that would be a quirky update from Disney’s current line of advertisements. Although‚ the ad was successful for its time‚ however it is no longer the 1940’s and for this ad to survive past its completion‚ it will need a major face lift
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Go With This‚ or Go With That: The Success of the Kia Soul Ad Campaign Abstract In the current post-2008 recovering economic climate‚ marketing budgets are tight‚ and now‚ more than ever‚ it is vital that advertising is effective and able to justify the investment required. This paper explores the recent Kia Soul hamster commercial series‚ and analyzes why they work: what elements of appeal‚ target market‚ and defining attributes have ensured their success. By anticipating trends‚ focusing
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Man fears Time‚ yet Time fears the PyramidsThe Great Pyramid of Giza lies next to Cairo. It is today in greater Cairo. According to the wonders of the ancient world‚ the pyramid of Khufu is the only pyramid included in the list of the wonders. The other two of the pyramids of Giza are excluded from the list. This is the only monument of the seven wonders to survive till today in perfect condition and managing mere escapes from fires‚ earthquakes and other common disasters that hold a threat to
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definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second‚ it uses humor‚ an attribute contributing to above average ads as indicated in Ogilvy book. 2. COORS LIGHT - BARBECUE Target audience: The commercial is targeted summer beer drinkers‚ especially young consumers‚ when temperatures rise and summer approaches. Consumer insight: The underlying consumer
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sleep in‚ and let the responsibility of their children fall on others? Not according to the Vicks company. In one of their advertisements found in a magazine targeted to mothers‚ the ad may effectively draw mothers in‚ but it also unintentionally degrade mothers and make them feel guilty for being sick. This DayQuil/NyQuil ad tries to appeal to mothers by offering two images of the ideal mom and also a convenient medicine for
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Analysis of GAPFit Ad/Silvana Arroyo ______________________________________________________________________________ To: Ivanna Rightwell From: Xxxxxx Xxxxxx Date: 18 June 2013 Subject: Analysis ad for GapFit fitness clothing Purpose: GapFit is targeting the self-conscience consumer‚ by preying on a woman’s insecurities. GAPFit’s goal is to make a woman feel unattractive and weak. Women will feel empowered‚ confident and more beautiful by wearing GapFit gear. Description:
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COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
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EROSION OF CONSENSUS AD IDEM This work is to discuss about the erosion of “consensus ad idem” or called as “meeting of the minds”‚ to get to know about this we have to know about “Contract” where in which the “consensus ad idem” plays a very important role. Meaning and Definition of Contract: The word contract is derived from the Latin “contractum”‚ meaning “drawn together”. It‚ therefore‚ denotes a drawing together of two or more minds to form a common
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Evaluate Food Ads Targeted at Children Marketing food and drinks to children these days occurs with more than just a few television ads. It involves displays at grocery stores and packaging that directs them to websites where they can play games‚ win prizes or send e-cards to a friend. Parents also play a big role when it comes to the types of foods because they have seen products on shelves and on TV and they introduce them to their child so they would like it; SpongeBob items and etc. As a result
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Essay proposal Domain of consumption: musical instrument/piano Topic of interest: How the advertising of piano industry is linked to the consumer culture and social values. Research questions: * How is the advertising practice connected to consumer culture? * What is the social value shared by the consumers? * How is the media (internet) used to communicate and how is the advertising practice affected by the technology trends? Brand: Steinway & Sons Relevant advertisements/campaigns:
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