ACADEMY OF BUSINESS MANAGEMENT STUDIES MARKETING MANAGEMENT Marks 100 First Four Questions carry 15 Marks each and Last Question Carries 40 Marks Q.1 A. Explain the term Market Segmentation. Why should marketers consider segmentation as an important marketing decision? Discuss with the help of suitable examples. B. Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle. Q. 2. A. Briefly explain the various
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Let us prepare an inventory system for EG151 exhaust gasket: First we sum up the gasket sales/demand for the 21 weeks that is given to us. This gives us a total of 2142 gaskets for 21 week period if we divide it by 21 we get average weekly sales of 102 gaskets. As the lead time for gaskets is two weeks we multiply this quantity by 2 and we get a figure of 204. We take a safety stock level of one week as this is the half of the lead time and we add this to the figure of 204 and we get a
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Project Management A New Perspective In our time‚ the market is crowded and the companies are increasingly hard to the business world‚ and the consumer with its own special features to want to face the competition‚ now fierce in every sector. Of course today the Internet allows a much higher visibility than in the past‚ undoubtedly contributing to constitute a plus for the company and the customers that come into contact with its services. All this‚ however‚ it is clear
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The Historical Development of Carrefour and its Competitive Advantage in Taiwan- An Analysis on the Basis of Customer Value Pei CHAO Assistant Professor‚ Department of Marketing and Distribution Management National Koahsiung First University of Science and Technology 1 University Road‚ Yuanchau‚ Kaohsiung 824‚ Taiwan‚ R. O. C Tel: 886-7-6011000 ext. 4224; Fax: 886-7-6011043 E- mail: peichao@ccms.nkfust.edu.tw Hitoshi TSUCHIYA Senior Instructor‚ Department of Marketing and Distribution
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PART A Historical Foundations of management have been around for years and were first introduced by Fayol around the turn of the century . This essay will discuss three main points and questions around management‚ the first question will cover how modern management practices have evolved from the “classical approaches to management”. The second question will cover the challenges contemporary managers face in 2013 compared to managers in the era of the classical approaches and the third question
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of Business Management 6. It is the minimum required rate of return needed to justify the use of capital a. From investors b. Firms point c. Capital expenditure point d. Cost of capital 7. It arises when there is a conflict of interest among owners‚ debenture holders and the management a. Seasonal variation b. Degree of competition c. Industry life cycle d. Agency costs 8. Some guidelines on shares & debentures issued by the government that are very important for the constitution of the
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Chapter 8 Strategic Management True/False Questions THE IMPORTANCE OF STRATEGIC MANAGEMENT 1. Strategic management is the set of managerial decisions and actions that determines the short-term performance of an organization. (False; moderate; p. 208) 2. “Strategic model” is a term that is often used in conjunction with strategic management and strategies. (False; easy; p. 209) 3. The most fundamental questions about strategy address why firms‚ facing the same environmental conditions‚ have
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Introduction According PMI (2000) “a project is a temporary endeavour undertaken to create a unique product‚ service or result”. The temporary nature indicates a definite beginning and end of a project. It is also difficult to define a project because they vary according to size; it can be either be really small or large depending. Another definition of a project is a “temporary organization that is created for the purpose of delivering one or more business products according to an agreed Business
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MGT 2021-Principles of Management 1. Firms may be classified according to the mix of businesses owned by the firm. List and describe the major types of business mix. Four major types of business mix are: a. Concentration strategy A form of diversification strategy that focuses on a single business operating in a single industry segment. b. Vertical Integration Strategy A form of diversification strategy in a which a firm integrates vertical by acquiring business that are supply channels
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1. What is CONFLICT MANAGEMENT? - Conflict management is the principle that all conflicts cannot necessarily be resolved‚ but learning how to manage conflicts can decrease the odds of nonproductive escalation. Conflict management involves acquiring skills related to conflict resolution‚ self-awareness about conflict modes‚ conflict communication skills‚ and establishing a structure for management of conflict in your environment. 2.What strategies can you install to manage conflict between or
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