LITERATURE REVIEW Social Impact The most profound social impact of globalization is that it has changed gender roles and also secured women’s right and place in workplace the world over (Perrons2004‚ 81). In social relations‚ one of the constitutive elements is gender matter‚ which is based on perceived differences in the basis with person’s sex and power derived from unequal values. (Chow‚ 2003) With the process of globalization‚ the need for the higher education talents is also keep increasing
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Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
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3.0 LITERATURE REVIEW The system in study is a management information system which is to be used to facilitate information capturing‚ processing and storage. The following are some of the definitions of Management: • Organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Management is often included as a factor of production along with machines‚ materials‚ and money. According to the management
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literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
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Chapter II Review of Related Literature and Studies Being always present in class and getting to school on time are two of the crucial determining factors of a student’s success‚ not just as a student but as a person who will be managing his/her own life in the future. Given the importance of being punctual‚ this study aims to explore and find out the factors that affect the punctuality of UP students. In this chapter‚ we will be discussing about the background of our study. It includes
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used by marketers to segment market. Furthermore‚ they are standard and readily available and marketers believe that consumer behaviours are highly related to these variables (as cited in Greenwell‚ Fink and Pastone‚ 2002‚ p.233). An analysis of literature suggests that‚ among psychographic variables‚ concern about health‚ food safety‚ impact on the environment and animal welfare as the
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By Imane Abdel Fattah Helmy Research Methodology Paper Submitted to the Management Department Faculty of Management Technology The German University in Cairo Student registration number: 10-4543 Group number: T11 Name of Supervisor: Ms. Raghda El-Ebrashi Date: Thursday January 22nd ‚ 2009 Table of Contents: 1. Introduction…………………………………………………………………………..1 2. Literature Review.....................................................................
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