MSc International Business 2012-2013 Global Shift Banner code Teaching Staff Professor John Bryson Room 132 Telephone ext 45549 j.r.bryson@bham.ac.uk Module aims and objectives The aim of the module is to provide students with the theoretical understanding of the relationship between two major themes in International Business: (i) the existence of differences in national business systems; and (ii) the present day character of processes
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Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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“At Your Service” PM598 – October 2012 Johnny Sanders You are Chris and Pat Smith‚ entrepreneurs with five years of experience investing in small businesses. Eighteen months ago you decided to invest in a catering venture with two chefs‚ J. P. Martin and L. L. Miller‚ who have culinary science degrees and five years of work experience‚ which includes winning a prestigious prize in a gourmet food competition. Following some extended discussions‚ the four of you decided to set up a business
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References: Akaah‚ I.P. (1991)‚ “Strategy standardization in international marketing: an empirical investigation of its degree of use and correlates”‚ Journal of Global Marketing‚ Vol Armstrong‚ S.J. and Overton‚ T.S. (1977)‚ “Estimating nonresponse bias in mail surveys”‚ Journal of Marketing Research‚ August‚ No Axinn‚ C.N. (1988)‚ “Export performance: do managerial perceptions make a difference?”‚ International
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Brochure More information from http://www.researchandmarkets.com/reports/39940/ The Global Confectionery Market - Trends and Innovations Description: Although certain sectors of the confectionery industry have reached maturity in many parts of the world‚ the global market continues to grow. Much of this recent growth has come from developing regions and countries‚ aided by the spread of multinational suppliers and their brands‚ as well as a growing base of increasingly affluent consumers in
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GLOBAL TERRORISM: AN OVERVIEW AND ANALYSIS Monty G. Marshall INSCR Integrated Network for Societal Conflict Research CIDCM Center for International Development and Conflict Management University of Maryland‚ College Park and the Center for Systemic Peace Draft: September 11‚ 2002 M.G.Marshall – Global Terrorism: An Overview and Analysis (Draft 09/11/02) Page 2 of 48 “Dulce bellum inexpertis” 1 – Erasmus Overview The subject of “terrorism” seized the world’s attention in late 2001
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OUTSOURCING Introduction In today ’s global competitive marketplace‚ outsourcing is also rapidly becoming a major factor that contributes to profit as well as the success of a company. Global outsourcing that was developed in 1950s has had remarkable influences on international business as well as on global marketplaces (Burkholder 2006). Today‚ with development of science and technology‚ global outsourcing has spread in many countries‚ particular in Asian countries. The reason why outsourcing
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What is the role of hr in global crisis to retain the talented employees ? http://www.edalys.fr/documents/Stakeholders%20theory.pdf http://lexicon.ft.com/Term?term=stakeholder-theory Article - 1 Employees are not the most important asset of the company but the “right” employees are. Human Resource Management (HRM) plays a strategic role in the survival of an organization. In this time of global financial crisis‚ Human Resource (HR) managers must not only innovate but must also act as change agents
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Chapter 1 3. From where do the new jobs in America derive? Why? Smaller firms created 81.5 percent of the net new jobs in the economy from 1960 to 1976. These small businesses (those with less than 500 employees) represent more than 99 percent of all employers and provide 75 percent of all (net) new jobs. Small companies employ somewhat more than half of the U.S. workforce. Entrepreneurial firms account for a significant amount of employment growth. A handful of “gazelles‚” those who grow by twenty
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considerations in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage both the local and global (glocal) cultures when planning their marketing operations. Consider the macro environment as well as the impact of culture on buyer behaviour. A country’s culture is a part of it‚ which has been there through generations. Today‚ we are able to communicate and share our cultures through travel and trade. The world is now a huge global economy where one change
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